The ultimate goal of your website is to market your brand to a bigger audience and gain more profit. You need to keep track of how well your website is performing as a marketing tool. Web analytics tools will let you see how your SEO campaigns are doing and how they translate into income.
At Boost Local, we work with Google Web Analytics to help you optimize your site. We will help you throughout the entire process – from setting up, to understanding analysis – for you to get the data you need.
What Is Google Analytics?
Google Analytics is the authority in web analytic tools and is used by more than half of the top 10,000 websites in the world. It measures and analyzes internet data in order for you to understand and improve web usage. The system monitors how your site is doing by tracking traffic and keyword performance. It includes a number of tools that help you discover the origin of your visitors. This can help you with geo targeting or identifying specific geographic markets where you perform well.
Google Analytics gives you instant access to keyword performance reports, which you can use to determine which keywords you should optimize your site with. You also get web traffic statistic comparisons for particular timeframes. The system also has a set of advanced features you can use to monitor social media traffic.
Data On Demand
A Google Analytics account means all the data about your website is stored in the Google database. Using their instant report feature, you can pull out records and create custom reports with just one click. Google updates all data in real time. The latest information about your website is always available on demand. As a local SEO agency that offers affordable SEO services, we will help you interpret all of this data and put it to good use.
The information you get from Google Analytics is important in maintaining the success of your SEO campaign. We will work closely with you to optimize your website for high-performing keywords coming from your report. We will also help you adjust your content accordingly to better attract your target demographic. Optimization of these tools to your advantage is one of our top priorities.