Before you try to find SEO services, familiarize yourself with some basic terms used in the world of search optimization. Here are some of the most common SEO terms to get you started.

Anchor Text

This is the link inside your text content that leads to a related webpage. In search engine optimized content, your keyword is the anchor text. Search engines use these to determine how relevant a text is to the site or page it links to. It looks like <a href=””> Anchor Text</a> in HTML.


Backlinks are essentially just links pointing from one website to another. Using a high-performing anchor text and selecting sites that are relevant to each other make good backlinks.

Click-Through Rate (CTR)

This is the number of clicks your site gets against the number of times your link appears on the internet. For example, if you get one click for every thousand times your link appears online, you have a 1% CTR. SEO raises this by directing traffic to your site.


This is the number of visitors that meet and complete any of your objectives for a campaign. Conversion varies from something as simple as signing up for a mailing list to having your visitors buy your products online.


Search engines use crawlers, also known as bots or spiders, to gather data from different sites. Bots follow links from one site to another


This is the search engine database. Search engines store all the information they collect in this database.


These are words and phrases that people use in their search engine queries. SEO campaigns use these words to optimize your site.