Shopify Website Optimization
Your Shopify website is up and running, you’ve begun to see a small stream of visitors coming in, and you are pleased to see that your venture is off the ground. There’s interest in your products that you are selling on your site as well as in your business as a whole. But there is an issue – you aren’t seeing enough organic traffic coming to your website, which makes you wonder what’s going on.
As a business owner, you are aware that organic search engine traffic is crucial if your Shopify site is going to thrive. The problem is that you don’t know where to start when it comes to website optimization and what practices you need to employ for your traffic and business to grow. Don’t worry; you aren’t the only business owner who feels that they lack knowledge.
At Boost Local, we have built and optimized dozens of Shopify websites for our clients, as well as our own specialist sites, one of which produces 150k plus views per month using SEO, Google Adwords, and social media. So when it comes to Shopify website optimization, we know what we are doing.
Why is SEO important?
SEO – or search engine optimization as it’s also known, is used to affect a search engine’s ranking results in an organic and natural way. This type of optimization is called ‘natural’ and ‘organic because it’s unpaid for.
When a potential customer searches a keyword or keyphrase that links to your products or services, what you want is for your Shopify site to be the first one listed in the search engine. It’s all about being at the top of the list, because the further up a search engine’s results your site is, the more likely it will be clicked on. Bare in mind that very few people look further than the first page of a search engine for results.
Although paid advertising can offer quicker results, the cost begins to rise instantly. Whereas with SEO, it’s a much more affordable marketing method. It can take time to see results from SEO, but it’s a marketing method that has been proven successful time and time again.
How can a Shopify store be optimized for improved success rates?
The good news is that whatever Shopify website you have, the design will contain some pretty powerful SEO tools, which means that your store is most probably already on the right tracks. That being said, there are ways that you can give your website’s organic search range a boost, to help increase your success even more.
Editing the title tags is one way to boost your Shopify store’s success. The title tag for the entire store can be edited, as can the tags used for each individual product, collection, or page on your store. This is something that we can help you with, to ensure that you get any editing spot on.
Another great way to boost website traffic is to edit the meta descriptions. Shopify websites automatically take text from pages on your website to use for the meta descriptions. However, these descriptions can be edited and customized to make meeting marketing goals simpler and more likely. The meta descriptions can be changed for every page on the site, from the homepage to the blog section. This is something else that we at Boost Local can help with.
An important aspect of a Shopify website that you don’t want to get wrong is the page headers. It’s crucial that the keywords that have been selected for the business are incorporated into the headers for each area of the website. For example, say you stock customized jackets, for a black customized bomber-style jacket, you will want to put the header as something like ‘Taylor’s Customized Jacket – Black’. This means that if people search ‘customized jacket’, ‘jacket’, ‘black jacket’, etc., your site will be more likely to show up.
The right content is crucial when it comes to how successful your website is because it’s well-written content that can make or break a site. The content used in your descriptions, product tags, blog section, and in other areas of your website will impact your site’s search engine rank. The content needs to be optimized with keywords and phrases to ensure that your site ranks properly in search engines.
When it comes to Shopify website optimization, we have only scratched the surface. There’s a lot more to it than that. The information above gives you a basic insight into what is needed to ensure that your Shopify website is ranked highly in search engines, but there is a lot more to it than just that, which is why we are always on hand to help.