Advanced SEO Techniques – Boost Local SEO https://boost-local.com Just another WordPress site Tue, 01 Oct 2019 13:19:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 How to Utilize Geotargeting in Digital Marketing: 5 Tips https://boost-local.com/how-to-utilize-geotargeting-in-digital-marketing-5-tips/ Tue, 01 Oct 2019 13:19:16 +0000 https://boost-local.com/?p=23650 Digital marketing is growing more and more complicated by the day. With so many factors to bear in mind, deciding what you should focus on can become an uphill task. There are plenty of questions to answer, but one of the most valuable is where to begin. Segmenting site visitors into audiences can be daunting, […]

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Digital marketing is growing more and more complicated by the day. With so many factors to bear in mind, deciding what you should focus on can become an uphill task. There are plenty of questions to answer, but one of the most valuable is where to begin. Segmenting site visitors into audiences can be daunting, but it’s a critical initial step that is going to make your digital marketing campaign not only more relevant but also more effective. And an easy way to segment your visitors is to use geo-targeting.

What Is Geotargeting?

Geo-targeting simply refers to the practice of delivering different ads or content to potential as well as existing customers based on their geographical locations. It’s also often referred to as local PPC, used to market products and/or services to local prospects. As such, geotargeting allows you to concentrate your efforts on the target demographics that will guarantee the best results. This technique has proved to be highly beneficial to local small businesses, especially retail shops, service providers, and restaurants.

Here are a few tips to bear in mind when using geotargeting.

Optimize for Google Search

According to Google, well over 70 percent of online activity is linked to local searches. In other words, whenever people search for something online, they look for something that’s close by. If you want prospects to find your business, you need them to know you’re there when they’re nearby. And one of the best ways to do this is by signing up for and optimizing your Google My Business profile.

Pick the Right Online Venue

There’s no shortage of online marketplaces to display your paid ads, which can complicate matters. To maximize conversion and minimize ad spend, consider selecting venues on the basis of factors such as average conversion rates, cost per click and traffic volume. The idea is to increase the chances of running a successful geotargeting campaign that will maximize your online visibility without exceeding your budget.

Choose Your Keywords Carefully

When it comes to geotargeting, you’re free to target virtually any place across the world. However, that doesn’t mean you should be lazy about keyword specificity. Use precise keywords to zero in on areas as well as the demographics within by using targeted keywords. Steer clear of highly competitive keywords and target location-specific keywords. This will help you to stay ahead of your competition and focus on people looking for your products or services at their location.

Use Geo-Fencing

Geo-fencing involves building a virtual fence around a certain area so that you can focus your efforts on the demographic within that boundary. Restaurants and coffee shops, for example, have mastered the art of geofencing. For instance, a coffee shop can create a virtual barrier, say within a 10-minute walk from its premises so that ads are delivered only within that radius. The strategy aims at increasing conversion rates and reducing bounce off rates.

An alternative strategy involves erecting a virtual fence around hotspots relevant to your industry and target people who meet your demographic criteria.

Custom Landing Pages

Marketing is all about making a connection with people. If you want people to buy from you, it’s essential to make them feel like you know them. And landing pages are an excellent opportunity to offer your customers relevant content when they most need it. Structure your landing pages so they demonstrate a relevant landing page, based on the user’s location. This may mean creating location-specific content, using visuals from the surrounding area and reflecting relevant themes.

Creating custom landing pages will not only draw the user to the page but also engage them on a personal level.

Bottom Line

Marketing your business effectively is no easy task, but geotargeting can make things much easier. Armed with a few tips and the information geotargeting provides, you’re better placed to run a more effective marketing campaign.

Rather than a one size fits all campaign, geo-targeting gives you the opportunity to market your products or services based on user locations. Ultimately, that helps to build a relationship with users and increase conversions.

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Technical SEO Checklist: 5 Essential Tips to Implement https://boost-local.com/technical-seo-checklist-5-essential-tips-to-implement/ Sat, 23 Feb 2019 14:49:31 +0000 https://boost-local.com/?p=23632 Whether you’re an SEO guru or novice, the chances are you’ve heard about on-page SEO and off-page SEO. However, rarely do people mention Technical SEO, which is also a critical component of the SEO ecosystem. What is Technical SEO? In simple terms, technical SEO refers to all SEO activities excluding link building and content optimization. […]

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Whether you’re an SEO guru or novice, the chances are you’ve heard about on-page SEO and off-page SEO. However, rarely do people mention Technical SEO, which is also a critical component of the SEO ecosystem.

What is Technical SEO?

In simple terms, technical SEO refers to all SEO activities excluding link building and content optimization. It covers following the ever-changing requirements of search engines to improve crawling. If a search engine has difficulty crawling your website, it can’t index and serve it to relevant people in the search engine result pages. As such, your website must be technically sound.

So, what can you do to improve your website’s technical integrity and prevent a negative SEO performance?

Page speed

Page speed is a critical ranking factor because it’s important for search engines and users alike. Make sure your site is up to standard and find ways to improve site speed. Research shows that users will abandon a site if it loads for more than three seconds, so try to ensure your pages load in 2 seconds or less. Some of the things to look out for to speed up your site include;

  • Large HTML page size
  • Uncompressed pages
  • Redirect chains and loops
  • Uncached JavaScript and CSS files
  • Too large JavaScript and CSS files
  • Too many JavaScript and CSS files

Here are some of the ways you can speed up your site:

  • Use a fast DNS (domain name system) provider
  • Use fast hosting
  • Minimize HTTP requests
  • Optimize your image files
  • Minify your site code
  • Compress your web pages

Use SSL (Secure Sockets Layer)

SSL refers to a technology that encrypts information between a browser and web server. Sites using SSL start with ‘https://’ rather than ‘http://’. Failing to use SSL literally tells users that your site is not secure. Search engines, therefore, give preference to secure sites over non-secure ones in search results.

Optimize visuals

Make your images crisp and sharp by adjusting their sizes correctly. However, it’s important to limit the sizes to the minimum because larger images are not only heavy but also increase loading time. To ensure faster loading pages, you can:

  • Enable lazy image loading- this means that if all resources are downloaded except images, the web page appears with a low resolution, which loads as the user reads the page.
  • Add responsive images via srcset (this allows for multiple versions of your image, where you can specify which versions would be used when and where).
  • Submit an image sitemap
  • Compress images
  • Choose small image formats such as jpg for photos and png for graphics.

Crawl budget

Your crawl budget refers to the number of pages search engines will crawl during a given period of time. You can use Google Search Console to get an idea of what your crawl budget is. For more detailed stats and specifics of the pages search engines are interacting with, perform a log file analysis of your server logs.

Once you have an idea of your crawl budget, you can optimize your crawl budget by:

  • Getting rid of duplicate pages and content
  • Preventing the indexation of pages with no value to your SEO. You can do this by adding a no-index tag to these pages, or a disallow rule in your robots.txt file.
  • Fix broken links
  • Keep your sitemap.xml up to date and register it in Google Search Console. This keeps search engines aware of all pages on your site you want to index.

Canonicalization

Using canonicalization helps to tell search engines that although there may be certain similar URLs on your site, they aren’t the same. This is critical because whenever search engines crawl many identical URLs or very similar content, it can cause several SEO problems. First, if search engines crawl through too much duplicate content, you run the risk of them missing out on your unique content.

Also, large-scale duplication may lower your ranking. And even if your content ranks highly, you don’t want a search engine to pick the wrong URL as the “original”, as that’s a likely occurrence if you’re not using canonicalization.

Adding a canonical link to the HTML of a page, for example, tells Google that you know there are several similar pages, but you would like search engines to only index and serve the main page. Using canonicalization, therefore, helps to communicate with search engines and control your duplicate content.

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Work With A Shopify Advertising Expert Based In Los Angeles & Las Vegas https://boost-local.com/work-with-a-shopify-advertising-expert-based-in-los-angeles-las-vegas/ Wed, 17 May 2017 00:47:07 +0000 https://boost-local.com/?p=23239 Los Angeles: Boost Local, a successful Las Vegas based internet marketing company that specializes in Shopify has recently launched a new office in Westlake near Los Angeles. Blake Cooley and Flynn Cooley, Co-Founders of Boost Local, are incredibly excited about the launch of their new office location and the potential that comes with it. Boost […]

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Los Angeles: Boost Local, a successful Las Vegas based internet marketing company that specializes in Shopify has recently launched a new office in Westlake near Los Angeles. Blake Cooley and Flynn Cooley, Co-Founders of Boost Local, are incredibly excited about the launch of their new office location and the potential that comes with it.

Boost Local; an innovative digital marketing company offers effective SEO solutions to small and medium-sized companies, including Shopify optimization. The company offers a range of quality website design options at affordable prices, including the design of Shopify websites, all of which is provided by a highly skilled and experienced team.

Specializing in giving smaller to medium-sized businesses the corporate edge that many often lack, Boost local offers a range of unique and highly useful services. These include services that help businesses to establish their online presence, through techniques like SEO, Facebook marketing, and email marketing

This innovative company made its mark in the industry by employing unique strategies that yield fantastic results for their customers. Boost Local is committed to continually strengthening and evolving the relationships that they have with their clients, which is why they are always looking for new ways to branch out further into local communities. Boost Local promises their clients that they will work hand in hand with them, to help ensure that they succeed. To do this, Boost Local works to strengthen the core of each business it works with by managing their clients’ online marketing tasks effectively and efficiently.

 

What sets Boost Local apart from their competitors?

 

There are three things that set Boost Local apart from their competitors; these are the fact that positive results are guaranteed, the highly skilled team has years of experience behind them, and a diverse client base, meaning that they know how to effectively work with businesses of all shapes and sizes effectively. It’s these key factors that set the company aside from their competitors.

Boost Local promise their clients positive results, by helping them to build a strong online presence. They commit to getting a positive return on investment as soon as possible by utilizing a professional and hard working team and the use of advanced pieces of technology to ensure that clients receive the results that they want and need.

One of the main benefits that Boost Local is proud to offer their clients is years of combined experience, allowing them to use quality services that have been tested through time. The highly skilled Boost Local Team has years of marketing skills, experience, and knowledge, meaning that the services that they offer, both in their Las Vegas office and their new Westlake office, are second to none.

Armed with years of experience within the industry, Boost Local has a widely diverse client base that has given them the knowledge to support brands of all shapes and sizes, from tiny startups to larger corporations. Boost Local believe in focusing on the special needs of each company and treating each brand as an individual, which helps them to ensure that dynamic results are produced with each campaign and project.

 

What services to Boost Local provide?

 

Boost Local are committed to providing high-quality levels of service for each and every client that they take on, which is why they offer a wide range of different services. The two main services that Boost Local are pleased to be able to offer their clients are internet marketing and design services, as well as a selection of useful resources that give an insight into how the company works and what they can offer.

The internet marketing service that Boost Local offers focuses on helping companies to rank higher in search engines, improve the amount of traffic that they are getting, and boost the profits that they are making. The methods that are used for the purpose of improving a client’s search engine ranking include organic SEO, local SEO, video SEO, ecommerce SEO, and Adwords management.

 

Boost Local states:

 

“As an SEO company in Las Vegas, we can help you raise your ranking by targeting consumers in your target area and driving web traffic to your site. We will employ both on-page and off-page optimization methods and use only search engine approved white hat techniques. You will see measurable results such as ranking improvement and return of investments (ROI) in a matter of months. Our search optimization campaigns will accomplish what usually takes years.”

 

The design service that Boost Local offers focuses on providing the company’s clients with an amazing user experience by improving their company branding, website design, logo design, and email marketing. Each area of design is dealt with by a specialist team of highly skilled and experienced designers, ensuring that each project runs smoothly from start to finish. The fact that there is a specialist team assigned to each project that Boost Local takes on shows that the company really is dedicated to their clients and their needs.

The specialist team at Boost Local know that one of the most vital elements of effective online marketing is website design and development. That is why they are dedicated to ensuring that each and every website that they create is well-designed, professional, and properly SEO optimized, so that it can be used as a key online marketing tool by the client it has been created for.

Managing Partner Blake Cooley Says: “Online marketing begins and ends with effective uses of web design and web development. The main page of a website is the most important brand ambassador many organizations will ever employ.  Quality web design and web development are extremely important to the launch and upkeep of an organization’s website.”

 

The highly skilled team at Boost Local understand just how important branding is for any company. That is why the team work closely with each client to ensure that the design of their website, logo, and any other visual pieces adhere to the company’s values, style, and are appealing to their target market, as well as the clients that they already have. The Boost Local web design specialists work closely with the in-house web development team, to ensure that each and every website exceeds the client’s expectations and delivers on the quality promise that comes with each site.

 

How Boost Local Helps Their Clients:

 

Compared to their competitors, Boost Local are ahead of the curve when it comes to online marketing, because of the range of services that they offer their clients. As well as offering three main services: SEO, conversion optimization, and responsive website design, Boost Local also offers a range of other resources that have been created to help ensure that they always meet their clients and needs, exceeding their expectations.

 

Three of the resources that Boost Local offer their clients and have found to be incredibly popular with them are Google Analytics information, an SEO terminology guide, and a rank tracking tool. The fantastic thing about the rank tracking tool that Boost Local offers is that it provides clients with regular updates, reports that are tailored to each client’s’ specific requirements, and a short time frame for results. Boost Local understand that their clients want to be kept in the loop, which is why this feature is such a useful piece of kit.

 

When it comes to helping their clients, Boost Local always aim to go above and beyond, to ensure that from start to finish each project goes as smoothly as possible. Whether clients are working with the Las Vegas team or the Los Angeles team, Boost Local guarantees a service that goes above and beyond and is of the highest quality, because they value each and every client and project.

 

How do Boost Local earn their clients’ trust?

 

Unlike many other companies in the online marketing field, Boost Local does not believe in tying their customers into long contracts. They believe that they should earn their clients’ business each month, which is why they don’t tie them into contracts of a year, or even six months. Instead, they don’t use contracts that tie their customers in, instead believing that with good service their customers will return month after month.

 

Boost Local know that when it comes to website success, consistent results are all that matter, which is why they always strive to ensure that their clients receive the very best care and attention from the highly skilled team that’s on hand to help.

A common sales tactic that a lot of companies use is making grand promises and guarantees that cannot be backed up with results because they are too far fetched. For this reason, Boost Local always avoid making any promises or guarantees that they know they cannot meet or cannot guarantee to meet, to avoid customer disappointment. Customer satisfactions is of the utmost importance to the Boost Local team.

Because Boost Local understand that running a company is a big job and one that can often require help, the highly skilled team is always on hand to talk with their clients. So whatever the problem is, there is a trained professional on hand to help to resolve the issue, allowing the company to get back to work as soon as possible. Boost Local know that customer care is the key to a successful business, which is why they always put the needs of their customers first, ensuring that they always have all the help and support that they need.

An innovative company, Boost Local believe that the best way to earn their clients’ trust is to treat them well and ensure that they are on hand to deal with any problems, at any stage throughout a project.  

 

Helping your business to grow

 

Boost Local is passionate about helping businesses to grow, which is why they chose to launch a new office in the Los Angeles areas, to be able to help more businesses to reach their full potential. Part of what they offer is a location-based service that helps businesses to utilize their location and use it to help grow and strengthen their brand.

The team at Boost Local understands that for companies based in both Las Vegas and Los Angeles, tourism will play a major role in many ventures. With many customers and potential customers viewing websites while on the go on smartphones and tablets, it’s crucial that Shopify websites are responsive, so that they look just as smart and stylish on the small screen as they do on a computer screen. Therefore, Boost Local understands that mobile optimization is vital for many of their clients, and so, offer this as a feature of their website design.

Boost Local understands that a website isn’t just a marketing tool, it can also be used as an effective sales generator, which is why they always ensure that every design is smart, stylish and professional, and is fully optimized for using to make purchases on. To boost sales and page views, Boost Local also ensures that each website is fully SEO optimized, so that each site ranks well in search engines, improving the company’s visitor numbers and sales.

For Shopify sites, Boost Local understand that incorporating the very best ecommerce software is vital, as the last thing a business wants is for their shop not to run properly or to crash when being used. Both Los Angeles and Las Vegas are locations that see a lot of tourists from all over the world, which is why Boost Local recommends that their clients have translator software added to their sites, to make them more accessible for visitors from other countries who don’t necessarily speak English.

The highly skilled team at Boost Local understands that no matter how incredible a website looks, if it isn’t easy to find in search engines, then it’s basically useless. 90% of people will click the link that appears at the top of the search engine, which is why Boost Local knows the importance of creating a website that is properly optimized and ranks highly in search engines like Google, Bing, and Yahoo

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Why You Need to Work With A Marketing Company for ecommerce That Owns Their Own Websites https://boost-local.com/why-you-need-to-work-with-a-marketing-company-for-ecommerce-that-owns-their-own-websites/ Wed, 17 May 2017 00:36:16 +0000 https://boost-local.com/?p=23236 Choosing a marketing to work with on the ecommerce side of your business is not always easy. There are plenty of companies out there to choose from, and finding the one that’s best takes time and hard work. This work will definitely pay off if you eventually come to the right decision, though. To get […]

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Choosing a marketing to work with on the ecommerce side of your business is not always easy. There are plenty of companies out there to choose from, and finding the one that’s best takes time and hard work. This work will definitely pay off if you eventually come to the right decision, though. To get the decision right, you need to select a marketing company that owns their own websites. Read on to find out more about this decision and why that point is so important.

They’ll Have the Right Experience

It’s essential that the company you choose to work with has the right level of experience. If they don’t have that, it will be much harder for you to believe them. When they own their own websites, it’s a sign that you are able to put faith in them and get more from them. You can be sure that they are serious about their work and know how to carry it out in the right way.

Experienced people can avoid common pitfalls and mistakes that often get made. This has to be a good thing for your business when you’re using the services of a marketing company. You want to be behind the company and the actions that they’re taking in order to help your business improve its approach to ecommerce.

It’s Easier to Trust Them

Being able to trust the people you hire is important. Trust is an important factor in any business relationship. And when you can see that they’re serious about what they do and what they want to achieve, you will be more trusting of the company. Seeing is believing, and having them run their own websites is an important part of that. It helps to cement trust and get the relationship off on the right foot.

Of course, you also need to delve further and do some more research before you give them your full trust. It’s worth having in-depth discussions with the company about the possibility of working together. That way, you can get a better idea of what they’re all about and what they can do for you.

You Can See What You’re Getting

When marketing companies own their own websites, you can see what you’re getting. It’s important to have a look at the kind of marketing performance you’re going to get from the company before you go any further. That way, you can ensure that you don’t have any false hopes regarding the service that you will receive when working with the company.

Always ask to see more case studies and examples of their work if you’re not sure about hiring them. This always helps, and they won’t mind you asking to see this information. When you see what kind of work can be done to improve your ecommerce results, it could make your final decision a lot easier as well, so don’t hold back and don’t hesitate.

You Will Learn How They Measure Success

Knowing how a company measures its success is important when you are deciding which marketing company to work alongside. It’s vital that your vision of success is similar to theirs. If those two visions don’t properly align, it will be a problem once you start working together and aiming to get results. So, giving this your attention ahead of time is definitely a good idea.

Ultimately, you want to make your ecommerce operation more successful. This is what hiring a marketing company to work with is all about. But you can only find success if you know what success looks like and what the company thinks it looks like. They’ll use the same methods on their website as they will use on yours, and that’s important.

All in All, the Outcomes Will be Better

If you choose to use a marketing company to help you with your approach to ecommerce, the outcomes will simply be better. This is what you want, so it makes sense to keep this in mind when you are selecting which company is the best one for you. It really is as simple as that. If you want to do better, make more sales online and drive more traffic towards your website, don’t forget this.

Now that you know all that you need to about choosing the right marketing company for your business, you can start turning your knowledge into actions. The benefits your business will see after making the right decision will ensure all that hard work and consideration pays off for you.

Boost Local owns and operates ecommerce websites, that we built from scratch, that do more than 1,5000,000 annually.

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3 Reasons You Need A Google Premier Partner Running Your Online Marketing https://boost-local.com/3-reasons-you-need-a-google-premier-partner-running-your-online-marketing/ Wed, 17 May 2017 00:30:50 +0000 https://boost-local.com/?p=23233 Google Premier partners are advertising agencies that have been certified by Google. This means that they have been assessed, and Google has decided that they have the skills and talents necessary to manage AdWords accounts for companies. It’s a way for Google to spread the workload, and it makes advertising via AdWords easier for businesses […]

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Google Premier partners are advertising agencies that have been certified by Google. This means that they have been assessed, and Google has decided that they have the skills and talents necessary to manage AdWords accounts for companies. It’s a way for Google to spread the workload, and it makes advertising via AdWords easier for businesses too. Here’s why you should use a Google Premier partner to run your online marketing operation.

  1. Google Premier Partners Understand the Latest Changes

Google AdWords changes a lot. There are updates released regular, and that’s not something that is going to change anytime soon. If you want to get the most out of AdWords, you need to make sure that you understand the latest changes that have been made to the service and how it now operates. Without that up to date knowledge, you won’t be able to use it in the correct and proper way

Only the experts, such as companies certified as Google Premier partners, have that kind of vital knowledge. Don’t forget about that. If you choose a company that is not certified by Google, you might not be getting the same level of knowledge and understanding. Is that something that you can really afford to sacrifice? For most companies, the answer is no.

  1. It’s Easier to Trust the Experts

You need to be able to put your trust in the people that you work with when running your company’s online marketing campaign. It’s so much easier to trust companies that have been certified by Google. It’s tangible proof that they know what they’re doing. You can then be fully confident that you will get the best outcomes for your business when you start working with this company.

It’s not so easy to trust a company when you have no evidence that they really know what they’re doing. If they are not certified by Google as Premier partners, you can start to wonder why that’s the case. Those kinds of suspicions and doubts can be very damaging when you are trying to work alongside a particular company. Don’t let those doubts get in your way and choose a certified partner instead.

  1. Their Help Will Mean You Get More for Your Money

These days, businesses have to spend big on marketing and advertising. When you spend a huge chunk of your budget on these things, it’s only sensible to want to get the most for your money. If you use the services of a Google Premier partner, you can be sure that you will get the more for the money you spend.
They know the tricks and tips that will help your business out and allow it to scale new heights. This really does matter, so make sure that you use the services of one of these companies if you want your money to stretch further. You will then be able to spend less and achieve more, and what business doesn’t want to do that? It makes a lot of sense.

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Web Design in Thousand Oaks – We Build Sites That Convert https://boost-local.com/web-design-in-las-vegas/ Fri, 30 Sep 2016 00:20:13 +0000 https://boost-local.com/?p=23215 Thousand Oaks is one of the greatest cities in the world to do business. This is especially if you work in any field of entertainment or business-to-business operations. After all, millions visit the famous strip every single year – and many of them are more than willing to splash the cash. Thousand Oaks offers fantastic […]

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Thousand Oaks is one of the greatest cities in the world to do business. This is especially if you work in any field of entertainment or business-to-business operations. After all, millions visit the famous strip every single year – and many of them are more than willing to splash the cash.

Thousand Oaks offers fantastic opportunities. But it’s important to realize that the level of competition is fierce also. Therefore, it’s vital that you make the most of every asset at your disposal. When built in an effective manner, your company website can easily become one of the greatest marketing tools available. Here’s are the key elements of the design process that will ensure it has the desired effect. And they will underline why Boost Local is the ideal solution to your problems.

Eye-Catching Layout

Everybody knows that Thousand Oaks is a city dominated by first impressions. From the second you step off the airplane, everything is geared towards grabbing the attentions of visitors and locals alike. If your business website fails to tap into this idea, it will inevitably fall flat.

When a user visits your website, you may only have a few seconds to establish a positive vibe. The color schemes, navigation, and logos are all crucial elements. Meanwhile, you need to gain their trust with immediate effect too. This can be achieved through testimonials and various other elements. If it gives them a reason to stay around, you can’t go far wrong.

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Mobile Optimization

As a Vegas-based business, the tourist market will undoubtedly play a major role in your venture. Let’s face it; many of them will be looking to access data via their iPhones, tablets and other handheld devices. Therefore, investing in mobile optimization is vital.

If the website doesn’t look right on the small screen, potential clients will take their business elsewhere. Essentially, failure to perfect this element could be cutting off well over half of your potential audience. The damage this could cause to your company’s hopes of long-term success is huge.

screen-shot-2016-09-29-at-5-19-31-pmEasy Conversions

A website isn’t just a marketing tool. It can also be used to actively generate sales. However, this is only going to happen if it is built with conversions in mind. Once again, clients need the process to be kept simple. Likewise, they need to have 100% trust in your business services.

Incorporating the best possible ecommerce software is essential. Likewise, you need to accept as many payments as possible. It’s also worth remembering that Vegas is a location that’s visited by people from all over the world. Having translator software is by no means a must-have feature, but it can certainly aid your cause. Do not forget it.

Strong Google Presence

No matter how great your website looks, it will count for nothing if people don’t find it. Whether it’s tourists or locals, most people will head straight to Google when looking for services or product. Given that 90% will click a link from the first page appearing at the top of those localized results is crucial.

A lot of visiting clients will be completing those plans and transactions before they’ve even arrived in Vegas. Fail to seal their custom before their visit, and you run the risk of missing out altogether.

Get A Free Consultation

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Content As The Base Of Your Local Search Campaign https://boost-local.com/content-as-the-base-of-your-local-search-campaign/ Fri, 05 Jun 2015 15:24:04 +0000 https://boost-local.com/?p=23197 Good Content Makes Online Marketing Work Better Having a strong foundation online is important to your overall online marketing strategy, just like you wouldn’t build a skyscraper without a strong base first. Wether your plans are to use SEO or Google Adwords or Facebook Advertising, it all comes back to how strong your website is. […]

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Good Content Makes Online Marketing Work Better

Having a strong foundation online is important to your overall online marketing strategy, just like you wouldn’t build a skyscraper without a strong base first. Wether your plans are to use SEO or Google Adwords or Facebook Advertising, it all comes back to how strong your website is. Strength (Authority) is determined by many factors and over the past decade a lot of these factors have changed, but something that has not nor ever will change is having good & unique content that offers the user value.

Lower Your Cost Per Acquisition

 

Good content helps your marketing in many way, for example if you are running Google Adwords. Adwords requires you to have a certain site structure based on the ad groups of your search campaign, and by having a unique page for each of your core services or offerings, the Adwords platform will reward you with higher quality scores and ad ranks, which translate to better ad position, lower cost per click and ultimately better cost per acquisition, which is what its all about.

Content Is The Most Important Part Of SEO

From a organic ranking standpoint, Google will reward you for offering your users something that other similar websites don’t. Perhaps that is a unique product, or service, or at the very least shared insight that your competitors are not offering online. Also by separating your site’s pages into unique pages about each service or product will allow each one of those pages to naturally contain the keywords that they should rank organically for. Trying to stuff your pages with keywords in an unnatural fashion might work for a little while, but in the end you will wish you followed Google’s best practices.

So what can businesses take away from this?

First and foremost, when you are building your companies website, don’t simply look for the most cost effective solution to creating the site. Put some real time and effort into making your website (your foundation) strong. Work with a professional copywriter, work with a web design team who also does internet marketing IN HOUSE. If your plan for your website is to go our and spend thousands on pay per click & SEO over the coming years, why would you not first put every ounce of your attention and energy into a website that is built properly! Cheap website solutions like godaddy or square space can surely get you online fast, and sure you can feel great that you built your own website, but are you a professional website designer? Have you built websites before that generated revenue? Are you a professional writer, and if you are more importantly as a business owner do you even have time to sit down and write 300 to 500 words for every page of your website? Make the smart choice, work with a company who does it for a living.

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Is Your Website Optimized For Mobile? You Have Until April 21 To Get It Done https://boost-local.com/is-your-website-optimized-for-mobile-you-have-until-april-21-to-get-it-done/ Wed, 01 Apr 2015 14:52:09 +0000 https://boost-local.com/?p=23190 By now, your site should be optimized for mobile access. If it isn’t, you’ve got about 3 weeks left, as of the time of this writing. Mobile user experience has been evolving over the course of the past decade, with a greater percentage of online searches being performed on mobile devices every year. Addressing this […]

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By now, your site should be optimized for mobile access. If it isn’t, you’ve got about 3 weeks left, as of the time of this writing.

Mobile user experience has been evolving over the course of the past decade, with a greater percentage of online searches being performed on mobile devices every year. Addressing this trend, Google has made strong efforts to accommodate mobile audiences, tailoring its search results to favor sites that are suitably optimized for mobile use.

For example, a responsive-designed website will always perform better in search results than its non-mobile optimized counterpart in mobile searches, and mobile-friendly sites are marked with an appropriate “Mobile-friendly” tag in search results, increasing their click-through rate from search engine results pages.

The ranking boost you get from having your site optimized for mobile has been significant, yet not overwhelming. Millions of sites have fared just fine despite not being optimized for a mobile user experience, and yours may very well be one of them. Unfortunately, this respite will not last much longer.

As announced by Google in a recent blog post, Google is currently working on a significant structural algorithm change that will increase its emphasis on mobile-usability as a ranking factor. Once rolled out, the algorithm change is expected to have a significant impact on search results; Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of its most impactful search algorithm updates Google has ever rolled out.

The algorithm change will be rolled out gradually worldwide starting on April 21st of this year. That gives you about 3 weeks to get your site updated before you start seeing the consequences.

The search giant seems to make near-constant updates to its search protocols. You’d be forgiven for thinking that this upcoming April 21st update is something like the last few we’ve seen—a data refresh or some small tweak that leads to almost imperceptible changes in search rankings for only a handful of businesses.

Unfortunately for currently non-optimized businesses, this doesn’t appear to be the case. With one of Google’s own recently explaining that this latest algorithm rollout is set to have a bigger impact than either Panda or Penguin, and considering Panda and Penguin are the biggest algorithm updates we’ve ever seen from Google, this new mobile update could completely change how we look at search.

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SEO for Small Business in Thousand Oaks https://boost-local.com/seo-small-business-las-vegas/ Mon, 02 Feb 2015 20:41:19 +0000 https://boost-local.com/?p=23184 SEO is known as search engine optimization. It is a combination of techniques and strategies which are targeted at enhancing the internet traffic on to a website by getting better internet website ranking on the SERPs (Search engine results pages). Getting good internet ranking on search engine result pages are very important for website owners […]

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SEO is known as search engine optimization. It is a combination of techniques and strategies which are targeted at enhancing the internet traffic on to a website by getting better internet website ranking on the SERPs (Search engine results pages). Getting good internet ranking on search engine result pages are very important for website owners it is because internet users can easily visit your company, brand, services and products website which you are offering. Obviously, there are lots of professional and expert teams are providing SEO services in Thousand Oaks.

There are lots of SEO companies working in Thousand Oaks that website owners can select when they want to increase their website ranking on internet. However, the company which have more professional, specialists and experts can offer a wide range of SEO services as well as which will assist your website in order to stay on top of the search results pages. Apart from that, high ranking is very essential to grab the attentions and attract the visitors on to your website, if they like it then obviously in near future that visitors will be your potential clients.

When you are going to select SEO company then you must keep these questions in your mind. Does the SEO Company have experts and professional personnel and have SEO technical knowledge? The best Search Engine Optimization Company to carry out optimization should have the best personnel; they must have appropriate skills and experience in SEO. You can know more about the skills the company have through their campaigns. Some companies may claim false success hence you need to confirm it through checking their client’s web traffic. If you are the owner of website and looking for quality SEO services then your search is end here. Boost local is the best company which is providing SEO for small business in Thousand Oaks. We help your business to grow up on internet. We are offering wide range of SEO services, content marketing and web designing as well.

What we are offering?

We can assist our clients in three ways via,

1. Search engine optimization

Don’t worry about the poor ranking we will assist your website and do some ABRA KA DABRA. After that you website will get top ranking on SERPs.

  • Map SEO programs
  • Content marketing
  • E-Commerce SEO
  • Video SEO
  • Website SEO
  • Blog SEO
  • Social media marketing

 

2. Conversion optimization

We can set your website to be a lead generating platform with the use of newest optimization techniques. More internet traffic means more customers.

  • Conversion strategies

3. Responsive web design

No matter what you want to show or convey message. We can make your website very effective and responsive according to your demands.

  • Website design

Feel free to contact us. We have friendly customers support they can assist you any time and update you constantly as well.

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Pave the Way to Financial Freedom with Optimization and SEO Services https://boost-local.com/pave-way-financial-freedom-optimization-seo-services/ Sun, 23 Nov 2014 21:47:10 +0000 https://boost-local.com/?p=23144 As a small business owner, do you want to become financially independent, but you’re struggling to make your company profitable? Have you tried everything to bring in new customers but your current marketing campaign isn’t working? If the visibility of your products isn’t as high as your business rivals, it’s impossible to maintain a competitive […]

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As a small business owner, do you want to become financially independent, but you’re struggling to make your company profitable? Have you tried everything to bring in new customers but your current marketing campaign isn’t working? If the visibility of your products isn’t as high as your business rivals, it’s impossible to maintain a competitive edge.

Boost Local can help revive your dreams of financial freedom. As a leading e-commerce company, we offer superior optimization and SEO services to elevate the online positioning of our clients and increase their amount of pre-qualified direct leads.

A Partner You Can Trust

When you partner with our optimization company, you’ll enjoy an influx of unique site visitors that can be converted to buyers. We utilize results-driven methods to help propel your website to the first page of Google, Yahoo! and Bing, which enhances your Internet reputation and establishes you as a voice of authority for your industry.

Call Boost Local today to schedule a free consultation. We’ll evaluate your revenue goals and design a search engine optimization package to help you achieve them.

We can give your website traffic a major boost by utilizing the following strategies:

Optimization for search engines. The web developers at Boost Local will build a custom business website that will help you get found quickly by the major three search engines. One of the ways we do this is through optimized heading tags which contain useful keywords for your specific industry, as well as other text considered relevant to your landing pages.

These tags need to be properly structured for the most effective search engine optimization performance because they alert search engines to your presence. Heading tags also help highlight important content for new visitors and search engines. At Boost Local, our web developers are skilled at implementing (H1), (H2) and (H3) tags throughout your main page and back pages.

Keyword analysis and research. Boost Local provides in-depth research and analysis of the core terms potential customers use when they surf the World Wide Web.

We’ll also analyze your competitor’s online strategy and compile a database of keyword phrases to be used in article generation, link building and website coding.

Contextual article writing service and submission. Article generation is an invaluable tool for raising your online profile and enhancing brand exposure. When you have a powerful corporate image, people are buying what you’re selling. Marketing articles and blog posts can establish your voice and provide well-written copy that is provocative and worth a second read.

Professional SEO Writers

Our team of professional writers will draft 300 to 400 word articles specific to your industry, also known as contextual articles. We’ll submit this content to hundreds of article directories, niche blogs and trusted websites with a large readership. We’ll always include a link back to your main site, which helps increase site traffic.

 

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