The post Technical SEO Checklist: 5 Essential Tips to Implement appeared first on Boost Local SEO.
]]>What is Technical SEO?
In simple terms, technical SEO refers to all SEO activities excluding link building and content optimization. It covers following the ever-changing requirements of search engines to improve crawling. If a search engine has difficulty crawling your website, it can’t index and serve it to relevant people in the search engine result pages. As such, your website must be technically sound.
So, what can you do to improve your website’s technical integrity and prevent a negative SEO performance?
Page speed
Page speed is a critical ranking factor because it’s important for search engines and users alike. Make sure your site is up to standard and find ways to improve site speed. Research shows that users will abandon a site if it loads for more than three seconds, so try to ensure your pages load in 2 seconds or less. Some of the things to look out for to speed up your site include;
Here are some of the ways you can speed up your site:
Use SSL (Secure Sockets Layer)
SSL refers to a technology that encrypts information between a browser and web server. Sites using SSL start with ‘https://’ rather than ‘http://’. Failing to use SSL literally tells users that your site is not secure. Search engines, therefore, give preference to secure sites over non-secure ones in search results.
Optimize visuals
Make your images crisp and sharp by adjusting their sizes correctly. However, it’s important to limit the sizes to the minimum because larger images are not only heavy but also increase loading time. To ensure faster loading pages, you can:
Crawl budget
Your crawl budget refers to the number of pages search engines will crawl during a given period of time. You can use Google Search Console to get an idea of what your crawl budget is. For more detailed stats and specifics of the pages search engines are interacting with, perform a log file analysis of your server logs.
Once you have an idea of your crawl budget, you can optimize your crawl budget by:
Canonicalization
Using canonicalization helps to tell search engines that although there may be certain similar URLs on your site, they aren’t the same. This is critical because whenever search engines crawl many identical URLs or very similar content, it can cause several SEO problems. First, if search engines crawl through too much duplicate content, you run the risk of them missing out on your unique content.
Also, large-scale duplication may lower your ranking. And even if your content ranks highly, you don’t want a search engine to pick the wrong URL as the “original”, as that’s a likely occurrence if you’re not using canonicalization.
Adding a canonical link to the HTML of a page, for example, tells Google that you know there are several similar pages, but you would like search engines to only index and serve the main page. Using canonicalization, therefore, helps to communicate with search engines and control your duplicate content.
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]]>The post A Free Guide To Local SEO For Small Businesses appeared first on Boost Local SEO.
]]>This free guide to local SEO will help you generate more website traffic, inquiries, walk-in visits and boost your business reputation.
But before we get there, let’s take a sneak peek at what local SEO is.
Simply put, local SEO is the art of ranking websites locally to promote products and services to local customers and prospects. Unlike traditional Global SEO, local SEO focuses solely on generating exposure from local searches. The aim is to get your business to appear in both the organic listings and local searches, therefore, generating more SERP appearances.
Say you’re the owner of a local restaurant. Google can help you increase your visibility to the people around you. Using local SEO, your restaurant will show up on SERP whenever someone makes a “restaurant near me” search.
Well, one of the common concern for many business owners is whether local SEO is really worth it. Here are a few reasons why you should definitely be using local SEO to grow your business:
•It’s easier than regular SEO. Usually, it is easier for a business to get the exposure it needs through local SEO than through regular SEO.
•It’s targeted. In the case of Google ads, local SEO is a more viable way to spend your money since you’ll target the right searches.
•Free Traffic: If you can boost organic Google rankings, you can leverage an ongoing stream of free traffic.
•Level playing field. Local SEO allows local businesses to compete equally will larger, national businesses.
How to Get Started with Local SEO
Here are a few tips and tricks to get you started with local SEO:
Google My Business is the cornerstone for implementing local SEO. It grants you authority and authenticity in the category you’ve selected. To get started:
•Make sure your business description is long and well formatted.
•Choose the right category for your business.
•Upload high-quality pictures of your business. High-resolution profile image and cover photos will help in conversions.
•Include a local phone number is critical.
•Get real reviews from customers.
•Make sure that your business NAP – Name, Address, and phone number – is up-to-date.
Choose keywords that easily describe your products or services. Sign up for a free Google AdWords account to access the free Google AdWord Planner. This will help you identify the search hits for each of the keywords.
When researching keywords, keep this in mind:
•Find keywords that are easier to rank.
•Your keywords should contain a local region for maximum effect.
•Find keywords with low competition in the search results.
Once you’ve finalized your keywords research, it’s now time to optimize them. You need to place the keywords through your website and Google Business listing page. Website optimization is particularly essential, whereby, the selected keywords are intuitively used in header tags.
First, you’ll want to start with your homepage and main service pages, which are the core pages of a website. Remember that the primary objective is to provide your audience with the right information and not merely to recycle the same topics for better rankings.
Linking your business NAP on authoritative sites such as Yelp, yellow pages, and WHOIS will help your ranking and confirm your identity. Ultimately, this should improve your credibility and set you apart from local competition.
A mobile-friendly website ensures that you leverage on the thousands of intent-backed searches done through mobile devices. A mobile-friendly site should have a responsive layout, intuitive interface design, and flawless user experience.
Online review plays a critical role in Google’s algorithm. Also, today, consumers are using ratings to gauge the social proof of business. Getting stellar quality ratings will not only rank you better, but you’re also likely to reign over your competition.
•Use thank you emails with links to the reviews page
•Actively ask for them in person or through your sales team.
•Seek social listening tools such as Hootsuite to get alerts on business mentions and transform them into reviews.
Bottom Line?
This free guide to local SEO is intended to drive and scale your local success. Optimizing your website is a long-term process, so you won’t see changes in your local rankings overnight. Continually refine your strategy and horn your local SEO skills, even beyond the scope of this free guide to local SEO.
That is it for now folks. Be sure to check out some of our other guides about SEO and leave a comment below.
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]]>The post Why You Need to Work With A Marketing Company for ecommerce That Owns Their Own Websites appeared first on Boost Local SEO.
]]>They’ll Have the Right Experience
It’s essential that the company you choose to work with has the right level of experience. If they don’t have that, it will be much harder for you to believe them. When they own their own websites, it’s a sign that you are able to put faith in them and get more from them. You can be sure that they are serious about their work and know how to carry it out in the right way.
Experienced people can avoid common pitfalls and mistakes that often get made. This has to be a good thing for your business when you’re using the services of a marketing company. You want to be behind the company and the actions that they’re taking in order to help your business improve its approach to ecommerce.
It’s Easier to Trust Them
Being able to trust the people you hire is important. Trust is an important factor in any business relationship. And when you can see that they’re serious about what they do and what they want to achieve, you will be more trusting of the company. Seeing is believing, and having them run their own websites is an important part of that. It helps to cement trust and get the relationship off on the right foot.
Of course, you also need to delve further and do some more research before you give them your full trust. It’s worth having in-depth discussions with the company about the possibility of working together. That way, you can get a better idea of what they’re all about and what they can do for you.
You Can See What You’re Getting
When marketing companies own their own websites, you can see what you’re getting. It’s important to have a look at the kind of marketing performance you’re going to get from the company before you go any further. That way, you can ensure that you don’t have any false hopes regarding the service that you will receive when working with the company.
Always ask to see more case studies and examples of their work if you’re not sure about hiring them. This always helps, and they won’t mind you asking to see this information. When you see what kind of work can be done to improve your ecommerce results, it could make your final decision a lot easier as well, so don’t hold back and don’t hesitate.
You Will Learn How They Measure Success
Knowing how a company measures its success is important when you are deciding which marketing company to work alongside. It’s vital that your vision of success is similar to theirs. If those two visions don’t properly align, it will be a problem once you start working together and aiming to get results. So, giving this your attention ahead of time is definitely a good idea.
Ultimately, you want to make your ecommerce operation more successful. This is what hiring a marketing company to work with is all about. But you can only find success if you know what success looks like and what the company thinks it looks like. They’ll use the same methods on their website as they will use on yours, and that’s important.
All in All, the Outcomes Will be Better
If you choose to use a marketing company to help you with your approach to ecommerce, the outcomes will simply be better. This is what you want, so it makes sense to keep this in mind when you are selecting which company is the best one for you. It really is as simple as that. If you want to do better, make more sales online and drive more traffic towards your website, don’t forget this.
Now that you know all that you need to about choosing the right marketing company for your business, you can start turning your knowledge into actions. The benefits your business will see after making the right decision will ensure all that hard work and consideration pays off for you.
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]]>The post 3 Reasons You Need A Google Premier Partner Running Your Online Marketing appeared first on Boost Local SEO.
]]>Google AdWords changes a lot. There are updates released regular, and that’s not something that is going to change anytime soon. If you want to get the most out of AdWords, you need to make sure that you understand the latest changes that have been made to the service and how it now operates. Without that up to date knowledge, you won’t be able to use it in the correct and proper way
Only the experts, such as companies certified as Google Premier partners, have that kind of vital knowledge. Don’t forget about that. If you choose a company that is not certified by Google, you might not be getting the same level of knowledge and understanding. Is that something that you can really afford to sacrifice? For most companies, the answer is no.
You need to be able to put your trust in the people that you work with when running your company’s online marketing campaign. It’s so much easier to trust companies that have been certified by Google. It’s tangible proof that they know what they’re doing. You can then be fully confident that you will get the best outcomes for your business when you start working with this company.
It’s not so easy to trust a company when you have no evidence that they really know what they’re doing. If they are not certified by Google as Premier partners, you can start to wonder why that’s the case. Those kinds of suspicions and doubts can be very damaging when you are trying to work alongside a particular company. Don’t let those doubts get in your way and choose a certified partner instead.
These days, businesses have to spend big on marketing and advertising. When you spend a huge chunk of your budget on these things, it’s only sensible to want to get the most for your money. If you use the services of a Google Premier partner, you can be sure that you will get the more for the money you spend.
They know the tricks and tips that will help your business out and allow it to scale new heights. This really does matter, so make sure that you use the services of one of these companies if you want your money to stretch further. You will then be able to spend less and achieve more, and what business doesn’t want to do that? It makes a lot of sense.
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]]>The post Shopify Website Optimization appeared first on Boost Local SEO.
]]>As a business owner, you are aware that organic search engine traffic is crucial if your Shopify site is going to thrive. The problem is that you don’t know where to start when it comes to website optimization and what practices you need to employ for your traffic and business to grow. Don’t worry; you aren’t the only business owner who feels that they lack knowledge.
At Boost Local, we have built and optimized dozens of Shopify websites for our clients, as well as our own specialist sites, one of which produces 150k plus views per month using SEO, Google Adwords, and social media. So when it comes to Shopify website optimization, we know what we are doing.
Why is SEO important?
SEO – or search engine optimization as it’s also known, is used to affect a search engine’s ranking results in an organic and natural way. This type of optimization is called ‘natural’ and ‘organic because it’s unpaid for.
When a potential customer searches a keyword or keyphrase that links to your products or services, what you want is for your Shopify site to be the first one listed in the search engine. It’s all about being at the top of the list, because the further up a search engine’s results your site is, the more likely it will be clicked on. Bare in mind that very few people look further than the first page of a search engine for results.
Although paid advertising can offer quicker results, the cost begins to rise instantly. Whereas with SEO, it’s a much more affordable marketing method. It can take time to see results from SEO, but it’s a marketing method that has been proven successful time and time again.
How can a Shopify store be optimized for improved success rates?
The good news is that whatever Shopify website you have, the design will contain some pretty powerful SEO tools, which means that your store is most probably already on the right tracks. That being said, there are ways that you can give your website’s organic search range a boost, to help increase your success even more.
Editing the title tags is one way to boost your Shopify store’s success. The title tag for the entire store can be edited, as can the tags used for each individual product, collection, or page on your store. This is something that we can help you with, to ensure that you get any editing spot on.
Another great way to boost website traffic is to edit the meta descriptions. Shopify websites automatically take text from pages on your website to use for the meta descriptions. However, these descriptions can be edited and customized to make meeting marketing goals simpler and more likely. The meta descriptions can be changed for every page on the site, from the homepage to the blog section. This is something else that we at Boost Local can help with.
An important aspect of a Shopify website that you don’t want to get wrong is the page headers. It’s crucial that the keywords that have been selected for the business are incorporated into the headers for each area of the website. For example, say you stock customized jackets, for a black customized bomber-style jacket, you will want to put the header as something like ‘Taylor’s Customized Jacket – Black’. This means that if people search ‘customized jacket’, ‘jacket’, ‘black jacket’, etc., your site will be more likely to show up.
The right content is crucial when it comes to how successful your website is because it’s well-written content that can make or break a site. The content used in your descriptions, product tags, blog section, and in other areas of your website will impact your site’s search engine rank. The content needs to be optimized with keywords and phrases to ensure that your site ranks properly in search engines.
When it comes to Shopify website optimization, we have only scratched the surface. There’s a lot more to it than that. The information above gives you a basic insight into what is needed to ensure that your Shopify website is ranked highly in search engines, but there is a lot more to it than just that, which is why we are always on hand to help.
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]]>The post Content As The Base Of Your Local Search Campaign appeared first on Boost Local SEO.
]]>Having a strong foundation online is important to your overall online marketing strategy, just like you wouldn’t build a skyscraper without a strong base first. Wether your plans are to use SEO or Google Adwords or Facebook Advertising, it all comes back to how strong your website is. Strength (Authority) is determined by many factors and over the past decade a lot of these factors have changed, but something that has not nor ever will change is having good & unique content that offers the user value.
Good content helps your marketing in many way, for example if you are running Google Adwords. Adwords requires you to have a certain site structure based on the ad groups of your search campaign, and by having a unique page for each of your core services or offerings, the Adwords platform will reward you with higher quality scores and ad ranks, which translate to better ad position, lower cost per click and ultimately better cost per acquisition, which is what its all about.
From a organic ranking standpoint, Google will reward you for offering your users something that other similar websites don’t. Perhaps that is a unique product, or service, or at the very least shared insight that your competitors are not offering online. Also by separating your site’s pages into unique pages about each service or product will allow each one of those pages to naturally contain the keywords that they should rank organically for. Trying to stuff your pages with keywords in an unnatural fashion might work for a little while, but in the end you will wish you followed Google’s best practices.
First and foremost, when you are building your companies website, don’t simply look for the most cost effective solution to creating the site. Put some real time and effort into making your website (your foundation) strong. Work with a professional copywriter, work with a web design team who also does internet marketing IN HOUSE. If your plan for your website is to go our and spend thousands on pay per click & SEO over the coming years, why would you not first put every ounce of your attention and energy into a website that is built properly! Cheap website solutions like godaddy or square space can surely get you online fast, and sure you can feel great that you built your own website, but are you a professional website designer? Have you built websites before that generated revenue? Are you a professional writer, and if you are more importantly as a business owner do you even have time to sit down and write 300 to 500 words for every page of your website? Make the smart choice, work with a company who does it for a living.
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]]>The post Is Your Website Optimized For Mobile? You Have Until April 21 To Get It Done appeared first on Boost Local SEO.
]]>Mobile user experience has been evolving over the course of the past decade, with a greater percentage of online searches being performed on mobile devices every year. Addressing this trend, Google has made strong efforts to accommodate mobile audiences, tailoring its search results to favor sites that are suitably optimized for mobile use.
For example, a responsive-designed website will always perform better in search results than its non-mobile optimized counterpart in mobile searches, and mobile-friendly sites are marked with an appropriate “Mobile-friendly” tag in search results, increasing their click-through rate from search engine results pages.
The ranking boost you get from having your site optimized for mobile has been significant, yet not overwhelming. Millions of sites have fared just fine despite not being optimized for a mobile user experience, and yours may very well be one of them. Unfortunately, this respite will not last much longer.
As announced by Google in a recent blog post, Google is currently working on a significant structural algorithm change that will increase its emphasis on mobile-usability as a ranking factor. Once rolled out, the algorithm change is expected to have a significant impact on search results; Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of its most impactful search algorithm updates Google has ever rolled out.
The algorithm change will be rolled out gradually worldwide starting on April 21st of this year. That gives you about 3 weeks to get your site updated before you start seeing the consequences.
The search giant seems to make near-constant updates to its search protocols. You’d be forgiven for thinking that this upcoming April 21st update is something like the last few we’ve seen—a data refresh or some small tweak that leads to almost imperceptible changes in search rankings for only a handful of businesses.
Unfortunately for currently non-optimized businesses, this doesn’t appear to be the case. With one of Google’s own recently explaining that this latest algorithm rollout is set to have a bigger impact than either Panda or Penguin, and considering Panda and Penguin are the biggest algorithm updates we’ve ever seen from Google, this new mobile update could completely change how we look at search.
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]]>The post SEO for Small Business in Thousand Oaks appeared first on Boost Local SEO.
]]>There are lots of SEO companies working in Thousand Oaks that website owners can select when they want to increase their website ranking on internet. However, the company which have more professional, specialists and experts can offer a wide range of SEO services as well as which will assist your website in order to stay on top of the search results pages. Apart from that, high ranking is very essential to grab the attentions and attract the visitors on to your website, if they like it then obviously in near future that visitors will be your potential clients.
When you are going to select SEO company then you must keep these questions in your mind. Does the SEO Company have experts and professional personnel and have SEO technical knowledge? The best Search Engine Optimization Company to carry out optimization should have the best personnel; they must have appropriate skills and experience in SEO. You can know more about the skills the company have through their campaigns. Some companies may claim false success hence you need to confirm it through checking their client’s web traffic. If you are the owner of website and looking for quality SEO services then your search is end here. Boost local is the best company which is providing SEO for small business in Thousand Oaks. We help your business to grow up on internet. We are offering wide range of SEO services, content marketing and web designing as well.
We can assist our clients in three ways via,
Don’t worry about the poor ranking we will assist your website and do some ABRA KA DABRA. After that you website will get top ranking on SERPs.
We can set your website to be a lead generating platform with the use of newest optimization techniques. More internet traffic means more customers.
No matter what you want to show or convey message. We can make your website very effective and responsive according to your demands.
Feel free to contact us. We have friendly customers support they can assist you any time and update you constantly as well.
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]]>The post Pave the Way to Financial Freedom with Optimization and SEO Services appeared first on Boost Local SEO.
]]>Boost Local can help revive your dreams of financial freedom. As a leading e-commerce company, we offer superior optimization and SEO services to elevate the online positioning of our clients and increase their amount of pre-qualified direct leads.
When you partner with our optimization company, you’ll enjoy an influx of unique site visitors that can be converted to buyers. We utilize results-driven methods to help propel your website to the first page of Google, Yahoo! and Bing, which enhances your Internet reputation and establishes you as a voice of authority for your industry.
Call Boost Local today to schedule a free consultation. We’ll evaluate your revenue goals and design a search engine optimization package to help you achieve them.
Optimization for search engines. The web developers at Boost Local will build a custom business website that will help you get found quickly by the major three search engines. One of the ways we do this is through optimized heading tags which contain useful keywords for your specific industry, as well as other text considered relevant to your landing pages.
These tags need to be properly structured for the most effective search engine optimization performance because they alert search engines to your presence. Heading tags also help highlight important content for new visitors and search engines. At Boost Local, our web developers are skilled at implementing (H1), (H2) and (H3) tags throughout your main page and back pages.
Keyword analysis and research. Boost Local provides in-depth research and analysis of the core terms potential customers use when they surf the World Wide Web.
We’ll also analyze your competitor’s online strategy and compile a database of keyword phrases to be used in article generation, link building and website coding.
Contextual article writing service and submission. Article generation is an invaluable tool for raising your online profile and enhancing brand exposure. When you have a powerful corporate image, people are buying what you’re selling. Marketing articles and blog posts can establish your voice and provide well-written copy that is provocative and worth a second read.
Our team of professional writers will draft 300 to 400 word articles specific to your industry, also known as contextual articles. We’ll submit this content to hundreds of article directories, niche blogs and trusted websites with a large readership. We’ll always include a link back to your main site, which helps increase site traffic.
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]]>The post Give Your Business the Boost it Needs with a little SEO appeared first on Boost Local SEO.
]]>One of the innovative solutions we use in-house is search engine copywriting services. Optimized content that is streamlined for your demographic can translate to a wealth of potential customers who are in the market for your specific goods and services. But you’ll never tap into these prospects until you focus your marketing efforts in a way that is smart and effective.
Learn why the following Internet marketing plans can prove beneficial to your bottom line:
Redefined keyword searches. You can’t target prospects if you have no idea what they’re searching for. Thorough research and analysis of useful core terms for your industry is an important component of a comprehensive optimization strategy. If you don’t know what the buying public is looking for in your field, you won’t know how to enhance your on-page and off-page optimization approach to meet the needs of these potential customers. This process can be time-consuming, but our team of professionals will be happy to handle it for you. We’ll compile a database of popular keywords and keyword phrases, as well as those phrases most used by your direct competitors. This is highly advantageous in the process of article generation, link building, directory submission and website development.
Social media development. With the proliferation of Facebook, Twitter, Instagram and Tumblr users, small business owners have more opportunities than ever before for spreading the word about their business in a creative way, raising their brand power and converting a large segment of the random visitors into buyers If you haven’t the faintest idea how to structure a social media campaign to reposition your business, leave it to Boost Local. With our social media development package, you’ll enjoy a vibrant community of paying customers who are satisfied with your services. We’ll help you to generate more fans and maintain existing followers across your social media platforms by designing compelling content and submitting it to hundreds of trusted sites. Understanding new media best practices might be a foreign concept to you, but Boost Local professionals possess the expertise to master the most complex platforms. Social media marketing should be a vital part of building positive brand awareness and revving up your search engine ranking.
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