Here are some of the most common social media marketing mistakes and why they can be costly in the long run.

You’re Not Paying Attention to Your Audience

Sure, you might be checking out your notifications, but that’s just a mere fraction of the dialogue surrounding your business, service, products, industry or competitors.

According to some research findings, a majority of people who discuss various brands don’t actually follow them on social media. As a result, it’s important to look beyond your own feeds so you can keep up with what people are saying about your brand and obtain insights to guide your strategy.

There are plenty of social media listening tools you can leverage to listen to more conversations that help you to broaden your spectrum. Paying more attention to these conversations is also one way to carry out some market research, track company health, reinforce brand values, gauge whether or not people are interested in new products, enhance customer satisfaction and highlight consumer demographics.

You Don’t Have A Clear Objective

Whether or not your turning in a profit, it’s critical to have a clear objective. This is especially crucial if your business is struggling. Setting meaningful objectives means noting all your planned achievements in the near as well as the distant future.

Setting clear objectives also applies to your social media strategy. In this day and age, you just can’t afford to post random posts with the hope of attracting a steady stream of shares, likes, and sales. You have to work harder to broaden your organic reach. Growing your audience and stimulating an interest in your products and services requires you to invest in advertising.

Social media advertising allows you to track engagements forensically, which is essential to set clear goals. You want your social media platform to have a real connection with the company as a whole. And that means connecting your social media output to wider business aims and metrics.

You’re Not Offering Real Value

It can be easy to get carried away with promoting your brand, forgetting that it’s also important to provide value. While most brands believe that social media can be used exclusively for building brand awareness, there’s nothing further from the truth. In fact, users go to social media platforms to interact and engage.

Social advertising comes with numerous benefits but it’s important to mix things up by posting other relevant, informational and shareworthy content so that you’re providing users with more value. Come up with content- blog posts, video, infographics – that delivers valuable information, resonates with your target audience and answers some of their questions. You want to create content that’s both engaging and enlightening.

Rather than gravitate towards direct sales messages, create content that evokes emotional reactions. Establish value by asking questions, starting then keeping the conversations flowing and you’ll likely benefit from an increased likelihood of conversions and an improved brand image.

Avoiding these common social media mistakes will go a long way in increasing your reach and improving your ROI. Overcoming these mistakes will also help you to capitalize on opportunities that your competitors may have passed up.

The post Overcoming Some of The Most Common Social Media Marketing Mistakes appeared first on Boost Local SEO.

What Is Geotargeting?

Geo-targeting simply refers to the practice of delivering different ads or content to potential as well as existing customers based on their geographical locations. It’s also often referred to as local PPC, used to market products and/or services to local prospects. As such, geotargeting allows you to concentrate your efforts on the target demographics that will guarantee the best results. This technique has proved to be highly beneficial to local small businesses, especially retail shops, service providers, and restaurants.

Here are a few tips to bear in mind when using geotargeting.

Optimize for Google Search

According to Google, well over 70 percent of online activity is linked to local searches. In other words, whenever people search for something online, they look for something that’s close by. If you want prospects to find your business, you need them to know you’re there when they’re nearby. And one of the best ways to do this is by signing up for and optimizing your Google My Business profile.

Pick the Right Online Venue

There’s no shortage of online marketplaces to display your paid ads, which can complicate matters. To maximize conversion and minimize ad spend, consider selecting venues on the basis of factors such as average conversion rates, cost per click and traffic volume. The idea is to increase the chances of running a successful geotargeting campaign that will maximize your online visibility without exceeding your budget.

Choose Your Keywords Carefully

When it comes to geotargeting, you’re free to target virtually any place across the world. However, that doesn’t mean you should be lazy about keyword specificity. Use precise keywords to zero in on areas as well as the demographics within by using targeted keywords. Steer clear of highly competitive keywords and target location-specific keywords. This will help you to stay ahead of your competition and focus on people looking for your products or services at their location.

Use Geo-Fencing

Geo-fencing involves building a virtual fence around a certain area so that you can focus your efforts on the demographic within that boundary. Restaurants and coffee shops, for example, have mastered the art of geofencing. For instance, a coffee shop can create a virtual barrier, say within a 10-minute walk from its premises so that ads are delivered only within that radius. The strategy aims at increasing conversion rates and reducing bounce off rates.

An alternative strategy involves erecting a virtual fence around hotspots relevant to your industry and target people who meet your demographic criteria.

Custom Landing Pages

Marketing is all about making a connection with people. If you want people to buy from you, it’s essential to make them feel like you know them. And landing pages are an excellent opportunity to offer your customers relevant content when they most need it. Structure your landing pages so they demonstrate a relevant landing page, based on the user’s location. This may mean creating location-specific content, using visuals from the surrounding area and reflecting relevant themes.

Creating custom landing pages will not only draw the user to the page but also engage them on a personal level.

Bottom Line

Marketing your business effectively is no easy task, but geotargeting can make things much easier. Armed with a few tips and the information geotargeting provides, you’re better placed to run a more effective marketing campaign.

Rather than a one size fits all campaign, geo-targeting gives you the opportunity to market your products or services based on user locations. Ultimately, that helps to build a relationship with users and increase conversions.

The post How to Utilize Geotargeting in Digital Marketing: 5 Tips appeared first on Boost Local SEO.

What is Technical SEO?

In simple terms, technical SEO refers to all SEO activities excluding link building and content optimization. It covers following the ever-changing requirements of search engines to improve crawling. If a search engine has difficulty crawling your website, it can’t index and serve it to relevant people in the search engine result pages. As such, your website must be technically sound.

So, what can you do to improve your website’s technical integrity and prevent a negative SEO performance?

Page speed

Page speed is a critical ranking factor because it’s important for search engines and users alike. Make sure your site is up to standard and find ways to improve site speed. Research shows that users will abandon a site if it loads for more than three seconds, so try to ensure your pages load in 2 seconds or less. Some of the things to look out for to speed up your site include;

• Large HTML page size
• Uncompressed pages
• Redirect chains and loops
• Uncached JavaScript and CSS files
• Too large JavaScript and CSS files
• Too many JavaScript and CSS files

Here are some of the ways you can speed up your site:

• Use a fast DNS (domain name system) provider
• Use fast hosting
• Minimize HTTP requests
• Optimize your image files
• Minify your site code
• Compress your web pages

Use SSL (Secure Sockets Layer)

SSL refers to a technology that encrypts information between a browser and web server. Sites using SSL start with ‘https://’ rather than ‘http://’. Failing to use SSL literally tells users that your site is not secure. Search engines, therefore, give preference to secure sites over non-secure ones in search results.

Optimize visuals

Make your images crisp and sharp by adjusting their sizes correctly. However, it’s important to limit the sizes to the minimum because larger images are not only heavy but also increase loading time. To ensure faster loading pages, you can:

• Enable lazy image loading- this means that if all resources are downloaded except images, the web page appears with a low resolution, which loads as the user reads the page.
• Add responsive images via srcset (this allows for multiple versions of your image, where you can specify which versions would be used when and where).
• Submit an image sitemap
• Compress images
• Choose small image formats such as jpg for photos and png for graphics.

Crawl budget

Your crawl budget refers to the number of pages search engines will crawl during a given period of time. You can use Google Search Console to get an idea of what your crawl budget is. For more detailed stats and specifics of the pages search engines are interacting with, perform a log file analysis of your server logs.

Once you have an idea of your crawl budget, you can optimize your crawl budget by:

• Getting rid of duplicate pages and content
• Preventing the indexation of pages with no value to your SEO. You can do this by adding a no-index tag to these pages, or a disallow rule in your robots.txt file.
• Fix broken links
• Keep your sitemap.xml up to date and register it in Google Search Console. This keeps search engines aware of all pages on your site you want to index.

Canonicalization

Using canonicalization helps to tell search engines that although there may be certain similar URLs on your site, they aren’t the same. This is critical because whenever search engines crawl many identical URLs or very similar content, it can cause several SEO problems. First, if search engines crawl through too much duplicate content, you run the risk of them missing out on your unique content.

Also, large-scale duplication may lower your ranking. And even if your content ranks highly, you don’t want a search engine to pick the wrong URL as the “original”, as that’s a likely occurrence if you’re not using canonicalization.

Adding a canonical link to the HTML of a page, for example, tells Google that you know there are several similar pages, but you would like search engines to only index and serve the main page. Using canonicalization, therefore, helps to communicate with search engines and control your duplicate content.

The post Technical SEO Checklist: 5 Essential Tips to Implement appeared first on Boost Local SEO.

This free guide to local SEO will help you generate more website traffic, inquiries, walk-in visits and boost your business reputation.

But before we get there, let’s take a sneak peek at what local SEO is.

Simply put, local SEO is the art of ranking websites locally to promote products and services to local customers and prospects. Unlike traditional Global SEO, local SEO focuses solely on generating exposure from local searches. The aim is to get your business to appear in both the organic listings and local searches, therefore, generating more SERP appearances.

Say you’re the owner of a local restaurant. Google can help you increase your visibility to the people around you. Using local SEO, your restaurant will show up on SERP whenever someone makes a “restaurant near me” search.

Should I Invest in Local SEO?

Well, one of the common concern for many business owners is whether local SEO is really worth it. Here are a few reasons why you should definitely be using local SEO to grow your business:

•It’s easier than regular SEO. Usually, it is easier for a business to get the exposure it needs through local SEO than through regular SEO.

•It’s targeted. In the case of Google ads, local SEO is a more viable way to spend your money since you’ll target the right searches.

•Free Traffic: If you can boost organic Google rankings, you can leverage an ongoing stream of free traffic.

•Level playing field. Local SEO allows local businesses to compete equally will larger, national businesses.

How to Get Started with Local SEO

Here are a few tips and tricks to get you started with local SEO:

1.Claim and Optimize your Google My Business Page

Google My Business is the cornerstone for implementing local SEO. It grants you authority and authenticity in the category you’ve selected. To get started:

•Make sure your business description is long and well formatted.
•Choose the right category for your business.
•Upload high-quality pictures of your business. High-resolution profile image and cover photos will help in conversions.
•Include a local phone number is critical.
•Get real reviews from customers.
•Make sure that your business NAP – Name, Address, and phone number – is up-to-date.

2.Select Your Keywords

Choose keywords that easily describe your products or services. Sign up for a free Google AdWords account to access the free Google AdWord Planner. This will help you identify the search hits for each of the keywords.

When researching keywords, keep this in mind:

•Find keywords that are easier to rank.
•Your keywords should contain a local region for maximum effect.
•Find keywords with low competition in the search results.

3.Optimize Your Keywords

Once you’ve finalized your keywords research, it’s now time to optimize them. You need to place the keywords through your website and Google Business listing page. Website optimization is particularly essential, whereby, the selected keywords are intuitively used in header tags.

First, you’ll want to start with your homepage and main service pages, which are the core pages of a website. Remember that the primary objective is to provide your audience with the right information and not merely to recycle the same topics for better rankings.

4. List your business around the web.

Linking your business NAP on authoritative sites such as Yelp, yellow pages, and WHOIS will help your ranking and confirm your identity. Ultimately, this should improve your credibility and set you apart from local competition.

5.Optimize your website for mobile

A mobile-friendly website ensures that you leverage on the thousands of intent-backed searches done through mobile devices. A mobile-friendly site should have a responsive layout, intuitive interface design, and flawless user experience.

6.Get great online reviews

Online review plays a critical role in Google’s algorithm. Also, today, consumers are using ratings to gauge the social proof of business. Getting stellar quality ratings will not only rank you better, but you’re also likely to reign over your competition.

How do you get these positive reviews?

•Use thank you emails with links to the reviews page
•Actively ask for them in person or through your sales team.
•Seek social listening tools such as Hootsuite to get alerts on business mentions and transform them into reviews.

Bottom Line?

This free guide to local SEO is intended to drive and scale your local success. Optimizing your website is a long-term process, so you won’t see changes in your local rankings overnight. Continually refine your strategy and horn your local SEO skills, even beyond the scope of this free guide to local SEO.

That is it for now folks. Be sure to check out some of our other guides about SEO and leave a comment below.

The post A Free Guide To Local SEO For Small Businesses appeared first on Boost Local SEO.

Why you need us

With the rise of social media and the internet, its has become increasingly important to have a strong online focus not that is full circle. What is full circle? The internet contains many channels that can be used to amplify a message, sway opinion or make a case for a person or issue. It takes real expertise to identify those opportunities, their values to the specified goals and most importantly – the plan for execution.

Real Time Execution

The political climate is fast paced and shifts in real time, it does not care what time of day it is or what you have going on in your life at that moment. Thus, those persons on the forefront of the digital battle that is your campaign must be willing to go above and beyond regardless of personal needs. That is what separates the winners from the losers.

Employing Technology Not Just People

With the tools available in this day and age – the scope of what can be achieved has significantly changed at the macro as well as the micro levels. The idea that you can win a campaign by simply “hitting the trail” has forever changed. The campaign trail is now digital and its 24/7 365. Even after you have reached office, there will always be another election – the wheels of the machine never stop because public opinion being shaped. Ever.

Data Driven Winning Machine

Every vote counts, plain and simple. These votes are won in many ways, identifying the micro moment at which decisions are made and opinions are formed is the key to winning. This is achieved through a data based approach to positioning, but more importantly the time time and space in which idea is planted and how it spreads.

The post Internet Marketing For Political Campaigns | Federal, State & Local Capabilities appeared first on Boost Local SEO.

Boost Local; an innovative digital marketing company offers effective SEO solutions to small and medium-sized companies, including Shopify optimization. The company offers a range of quality website design options at affordable prices, including the design of Shopify websites, all of which is provided by a highly skilled and experienced team.

Specializing in giving smaller to medium-sized businesses the corporate edge that many often lack, Boost local offers a range of unique and highly useful services. These include services that help businesses to establish their online presence, through techniques like SEO, Facebook marketing, and email marketing

This innovative company made its mark in the industry by employing unique strategies that yield fantastic results for their customers. Boost Local is committed to continually strengthening and evolving the relationships that they have with their clients, which is why they are always looking for new ways to branch out further into local communities. Boost Local promises their clients that they will work hand in hand with them, to help ensure that they succeed. To do this, Boost Local works to strengthen the core of each business it works with by managing their clients’ online marketing tasks effectively and efficiently.

What sets Boost Local apart from their competitors?

There are three things that set Boost Local apart from their competitors; these are the fact that positive results are guaranteed, the highly skilled team has years of experience behind them, and a diverse client base, meaning that they know how to effectively work with businesses of all shapes and sizes effectively. It’s these key factors that set the company aside from their competitors.

Boost Local promise their clients positive results, by helping them to build a strong online presence. They commit to getting a positive return on investment as soon as possible by utilizing a professional and hard working team and the use of advanced pieces of technology to ensure that clients receive the results that they want and need.

One of the main benefits that Boost Local is proud to offer their clients is years of combined experience, allowing them to use quality services that have been tested through time. The highly skilled Boost Local Team has years of marketing skills, experience, and knowledge, meaning that the services that they offer, both in their Las Vegas office and their new Westlake office, are second to none.

Armed with years of experience within the industry, Boost Local has a widely diverse client base that has given them the knowledge to support brands of all shapes and sizes, from tiny startups to larger corporations. Boost Local believe in focusing on the special needs of each company and treating each brand as an individual, which helps them to ensure that dynamic results are produced with each campaign and project.

What services to Boost Local provide?

Boost Local are committed to providing high-quality levels of service for each and every client that they take on, which is why they offer a wide range of different services. The two main services that Boost Local are pleased to be able to offer their clients are internet marketing and design services, as well as a selection of useful resources that give an insight into how the company works and what they can offer.

The internet marketing service that Boost Local offers focuses on helping companies to rank higher in search engines, improve the amount of traffic that they are getting, and boost the profits that they are making. The methods that are used for the purpose of improving a client’s search engine ranking include organic SEO, local SEO, video SEO, ecommerce SEO, and Adwords management.

Boost Local states:

“As an SEO company in Las Vegas, we can help you raise your ranking by targeting consumers in your target area and driving web traffic to your site. We will employ both on-page and off-page optimization methods and use only search engine approved white hat techniques. You will see measurable results such as ranking improvement and return of investments (ROI) in a matter of months. Our search optimization campaigns will accomplish what usually takes years.”

The design service that Boost Local offers focuses on providing the company’s clients with an amazing user experience by improving their company branding, website design, logo design, and email marketing. Each area of design is dealt with by a specialist team of highly skilled and experienced designers, ensuring that each project runs smoothly from start to finish. The fact that there is a specialist team assigned to each project that Boost Local takes on shows that the company really is dedicated to their clients and their needs.

The specialist team at Boost Local know that one of the most vital elements of effective online marketing is website design and development. That is why they are dedicated to ensuring that each and every website that they create is well-designed, professional, and properly SEO optimized, so that it can be used as a key online marketing tool by the client it has been created for.

Managing Partner Blake Cooley Says: “Online marketing begins and ends with effective uses of web design and web development. The main page of a website is the most important brand ambassador many organizations will ever employ.  Quality web design and web development are extremely important to the launch and upkeep of an organization’s website.”

The highly skilled team at Boost Local understand just how important branding is for any company. That is why the team work closely with each client to ensure that the design of their website, logo, and any other visual pieces adhere to the company’s values, style, and are appealing to their target market, as well as the clients that they already have. The Boost Local web design specialists work closely with the in-house web development team, to ensure that each and every website exceeds the client’s expectations and delivers on the quality promise that comes with each site.

How Boost Local Helps Their Clients:

Compared to their competitors, Boost Local are ahead of the curve when it comes to online marketing, because of the range of services that they offer their clients. As well as offering three main services: SEO, conversion optimization, and responsive website design, Boost Local also offers a range of other resources that have been created to help ensure that they always meet their clients and needs, exceeding their expectations.

Three of the resources that Boost Local offer their clients and have found to be incredibly popular with them are Google Analytics information, an SEO terminology guide, and a rank tracking tool. The fantastic thing about the rank tracking tool that Boost Local offers is that it provides clients with regular updates, reports that are tailored to each client’s’ specific requirements, and a short time frame for results. Boost Local understand that their clients want to be kept in the loop, which is why this feature is such a useful piece of kit.

When it comes to helping their clients, Boost Local always aim to go above and beyond, to ensure that from start to finish each project goes as smoothly as possible. Whether clients are working with the Las Vegas team or the Los Angeles team, Boost Local guarantees a service that goes above and beyond and is of the highest quality, because they value each and every client and project.

How do Boost Local earn their clients’ trust?

Unlike many other companies in the online marketing field, Boost Local does not believe in tying their customers into long contracts. They believe that they should earn their clients’ business each month, which is why they don’t tie them into contracts of a year, or even six months. Instead, they don’t use contracts that tie their customers in, instead believing that with good service their customers will return month after month.

Boost Local know that when it comes to website success, consistent results are all that matter, which is why they always strive to ensure that their clients receive the very best care and attention from the highly skilled team that’s on hand to help.

A common sales tactic that a lot of companies use is making grand promises and guarantees that cannot be backed up with results because they are too far fetched. For this reason, Boost Local always avoid making any promises or guarantees that they know they cannot meet or cannot guarantee to meet, to avoid customer disappointment. Customer satisfactions is of the utmost importance to the Boost Local team.

Because Boost Local understand that running a company is a big job and one that can often require help, the highly skilled team is always on hand to talk with their clients. So whatever the problem is, there is a trained professional on hand to help to resolve the issue, allowing the company to get back to work as soon as possible. Boost Local know that customer care is the key to a successful business, which is why they always put the needs of their customers first, ensuring that they always have all the help and support that they need.

An innovative company, Boost Local believe that the best way to earn their clients’ trust is to treat them well and ensure that they are on hand to deal with any problems, at any stage throughout a project.  

Helping your business to grow

Boost Local is passionate about helping businesses to grow, which is why they chose to launch a new office in the Los Angeles areas, to be able to help more businesses to reach their full potential. Part of what they offer is a location-based service that helps businesses to utilize their location and use it to help grow and strengthen their brand.

The team at Boost Local understands that for companies based in both Las Vegas and Los Angeles, tourism will play a major role in many ventures. With many customers and potential customers viewing websites while on the go on smartphones and tablets, it’s crucial that Shopify websites are responsive, so that they look just as smart and stylish on the small screen as they do on a computer screen. Therefore, Boost Local understands that mobile optimization is vital for many of their clients, and so, offer this as a feature of their website design.

Boost Local understands that a website isn’t just a marketing tool, it can also be used as an effective sales generator, which is why they always ensure that every design is smart, stylish and professional, and is fully optimized for using to make purchases on. To boost sales and page views, Boost Local also ensures that each website is fully SEO optimized, so that each site ranks well in search engines, improving the company’s visitor numbers and sales.

For Shopify sites, Boost Local understand that incorporating the very best ecommerce software is vital, as the last thing a business wants is for their shop not to run properly or to crash when being used. Both Los Angeles and Las Vegas are locations that see a lot of tourists from all over the world, which is why Boost Local recommends that their clients have translator software added to their sites, to make them more accessible for visitors from other countries who don’t necessarily speak English.

The highly skilled team at Boost Local understands that no matter how incredible a website looks, if it isn’t easy to find in search engines, then it’s basically useless. 90% of people will click the link that appears at the top of the search engine, which is why Boost Local knows the importance of creating a website that is properly optimized and ranks highly in search engines like Google, Bing, and Yahoo

The post Work With A Shopify Advertising Expert Based In Los Angeles & Las Vegas appeared first on Boost Local SEO.

They’ll Have the Right Experience

It’s essential that the company you choose to work with has the right level of experience. If they don’t have that, it will be much harder for you to believe them. When they own their own websites, it’s a sign that you are able to put faith in them and get more from them. You can be sure that they are serious about their work and know how to carry it out in the right way.

Experienced people can avoid common pitfalls and mistakes that often get made. This has to be a good thing for your business when you’re using the services of a marketing company. You want to be behind the company and the actions that they’re taking in order to help your business improve its approach to ecommerce.

It’s Easier to Trust Them

Being able to trust the people you hire is important. Trust is an important factor in any business relationship. And when you can see that they’re serious about what they do and what they want to achieve, you will be more trusting of the company. Seeing is believing, and having them run their own websites is an important part of that. It helps to cement trust and get the relationship off on the right foot.

Of course, you also need to delve further and do some more research before you give them your full trust. It’s worth having in-depth discussions with the company about the possibility of working together. That way, you can get a better idea of what they’re all about and what they can do for you.

You Can See What You’re Getting

When marketing companies own their own websites, you can see what you’re getting. It’s important to have a look at the kind of marketing performance you’re going to get from the company before you go any further. That way, you can ensure that you don’t have any false hopes regarding the service that you will receive when working with the company.

Always ask to see more case studies and examples of their work if you’re not sure about hiring them. This always helps, and they won’t mind you asking to see this information. When you see what kind of work can be done to improve your ecommerce results, it could make your final decision a lot easier as well, so don’t hold back and don’t hesitate.

You Will Learn How They Measure Success

Knowing how a company measures its success is important when you are deciding which marketing company to work alongside. It’s vital that your vision of success is similar to theirs. If those two visions don’t properly align, it will be a problem once you start working together and aiming to get results. So, giving this your attention ahead of time is definitely a good idea.

Ultimately, you want to make your ecommerce operation more successful. This is what hiring a marketing company to work with is all about. But you can only find success if you know what success looks like and what the company thinks it looks like. They’ll use the same methods on their website as they will use on yours, and that’s important.

All in All, the Outcomes Will be Better

If you choose to use a marketing company to help you with your approach to ecommerce, the outcomes will simply be better. This is what you want, so it makes sense to keep this in mind when you are selecting which company is the best one for you. It really is as simple as that. If you want to do better, make more sales online and drive more traffic towards your website, don’t forget this.

Now that you know all that you need to about choosing the right marketing company for your business, you can start turning your knowledge into actions. The benefits your business will see after making the right decision will ensure all that hard work and consideration pays off for you.

Boost Local owns and operates ecommerce websites, that we built from scratch, that do more than 1,5000,000 annually.

The post Why You Need to Work With A Marketing Company for ecommerce That Owns Their Own Websites appeared first on Boost Local SEO.

1. Google Premier Partners Understand the Latest Changes

Google AdWords changes a lot. There are updates released regular, and that’s not something that is going to change anytime soon. If you want to get the most out of AdWords, you need to make sure that you understand the latest changes that have been made to the service and how it now operates. Without that up to date knowledge, you won’t be able to use it in the correct and proper way

Only the experts, such as companies certified as Google Premier partners, have that kind of vital knowledge. Don’t forget about that. If you choose a company that is not certified by Google, you might not be getting the same level of knowledge and understanding. Is that something that you can really afford to sacrifice? For most companies, the answer is no.

2. It’s Easier to Trust the Experts

You need to be able to put your trust in the people that you work with when running your company’s online marketing campaign. It’s so much easier to trust companies that have been certified by Google. It’s tangible proof that they know what they’re doing. You can then be fully confident that you will get the best outcomes for your business when you start working with this company.

It’s not so easy to trust a company when you have no evidence that they really know what they’re doing. If they are not certified by Google as Premier partners, you can start to wonder why that’s the case. Those kinds of suspicions and doubts can be very damaging when you are trying to work alongside a particular company. Don’t let those doubts get in your way and choose a certified partner instead.

3. Their Help Will Mean You Get More for Your Money

These days, businesses have to spend big on marketing and advertising. When you spend a huge chunk of your budget on these things, it’s only sensible to want to get the most for your money. If you use the services of a Google Premier partner, you can be sure that you will get the more for the money you spend.
They know the tricks and tips that will help your business out and allow it to scale new heights. This really does matter, so make sure that you use the services of one of these companies if you want your money to stretch further. You will then be able to spend less and achieve more, and what business doesn’t want to do that? It makes a lot of sense.

The post 3 Reasons You Need A Google Premier Partner Running Your Online Marketing appeared first on Boost Local SEO.

As a business owner, you are aware that organic search engine traffic is crucial if your Shopify site is going to thrive. The problem is that you don’t know where to start when it comes to website optimization and what practices you need to employ for your traffic and business to grow. Don’t worry; you aren’t the only business owner who feels that they lack knowledge.

At Boost Local, we have built and optimized dozens of Shopify websites for our clients, as well as our own specialist sites, one of which produces 150k plus views per month using SEO, Google Adwords, and social media. So when it comes to Shopify website optimization, we know what we are doing.

Why is SEO important?

SEO – or search engine optimization as it’s also known, is used to affect a search engine’s ranking results in an organic and natural way. This type of optimization is called ‘natural’ and ‘organic because it’s unpaid for.

When a potential customer searches a keyword or keyphrase that links to your products or services, what you want is for your Shopify site to be the first one listed in the search engine. It’s all about being at the top of the list, because the further up a search engine’s results your site is, the more likely it will be clicked on. Bare in mind that very few people look further than the first page of a search engine for results.

Although paid advertising can offer quicker results, the cost begins to rise instantly. Whereas with SEO, it’s a much more affordable marketing method. It can take time to see results from SEO, but it’s a marketing method that has been proven successful time and time again.

How can a Shopify store be optimized for improved success rates?

The good news is that whatever Shopify website you have, the design will contain some pretty powerful SEO tools, which means that your store is most probably already on the right tracks. That being said, there are ways that you can give your website’s organic search range a boost, to help increase your success even more.

Editing the title tags is one way to boost your Shopify store’s success. The title tag for the entire store can be edited, as can the tags used for each individual product, collection, or page on your store. This is something that we can help you with, to ensure that you get any editing spot on.

Another great way to boost website traffic is to edit the meta descriptions. Shopify websites automatically take text from pages on your website to use for the meta descriptions. However, these descriptions can be edited and customized to make meeting marketing goals simpler and more likely. The meta descriptions can be changed for every page on the site, from the homepage to the blog section. This is something else that we at Boost Local can help with.

An important aspect of a Shopify website that you don’t want to get wrong is the page headers. It’s crucial that the keywords that have been selected for the business are incorporated into the headers for each area of the website. For example, say you stock customized jackets, for a black customized bomber-style jacket, you will want to put the header as something like ‘Taylor’s Customized Jacket – Black’. This means that if people search ‘customized jacket’, ‘jacket’, ‘black jacket’, etc., your site will be more likely to show up.

The right content is crucial when it comes to how successful your website is because it’s well-written content that can make or break a site. The content used in your descriptions, product tags, blog section, and in other areas of your website will impact your site’s search engine rank. The content needs to be optimized with keywords and phrases to ensure that your site ranks properly in search engines.

When it comes to Shopify website optimization, we have only scratched the surface. There’s a lot more to it than that. The information above gives you a basic insight into what is needed to ensure that your Shopify website is ranked highly in search engines, but there is a lot more to it than just that, which is why we are always on hand to help.

The post Shopify Website Optimization appeared first on Boost Local SEO.

Thousand Oaks offers fantastic opportunities. But it’s important to realize that the level of competition is fierce also. Therefore, it’s vital that you make the most of every asset at your disposal. When built in an effective manner, your company website can easily become one of the greatest marketing tools available. Here’s are the key elements of the design process that will ensure it has the desired effect. And they will underline why Boost Local is the ideal solution to your problems.

Eye-Catching Layout

Everybody knows that Thousand Oaks is a city dominated by first impressions. From the second you step off the airplane, everything is geared towards grabbing the attentions of visitors and locals alike. If your business website fails to tap into this idea, it will inevitably fall flat.

When a user visits your website, you may only have a few seconds to establish a positive vibe. The color schemes, navigation, and logos are all crucial elements. Meanwhile, you need to gain their trust with immediate effect too. This can be achieved through testimonials and various other elements. If it gives them a reason to stay around, you can’t go far wrong.

Mobile Optimization

As a Vegas-based business, the tourist market will undoubtedly play a major role in your venture. Let’s face it; many of them will be looking to access data via their iPhones, tablets and other handheld devices. Therefore, investing in mobile optimization is vital.

If the website doesn’t look right on the small screen, potential clients will take their business elsewhere. Essentially, failure to perfect this element could be cutting off well over half of your potential audience. The damage this could cause to your company’s hopes of long-term success is huge.

Easy Conversions

A website isn’t just a marketing tool. It can also be used to actively generate sales. However, this is only going to happen if it is built with conversions in mind. Once again, clients need the process to be kept simple. Likewise, they need to have 100% trust in your business services.

Incorporating the best possible ecommerce software is essential. Likewise, you need to accept as many payments as possible. It’s also worth remembering that Vegas is a location that’s visited by people from all over the world. Having translator software is by no means a must-have feature, but it can certainly aid your cause. Do not forget it.

Strong Google Presence

No matter how great your website looks, it will count for nothing if people don’t find it. Whether it’s tourists or locals, most people will head straight to Google when looking for services or product. Given that 90% will click a link from the first page appearing at the top of those localized results is crucial.

A lot of visiting clients will be completing those plans and transactions before they’ve even arrived in Vegas. Fail to seal their custom before their visit, and you run the risk of missing out altogether.

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The post Web Design in Thousand Oaks – We Build Sites That Convert appeared first on Boost Local SEO.