What Is Geotargeting?

Geo-targeting simply refers to the practice of delivering different ads or content to potential as well as existing customers based on their geographical locations. It’s also often referred to as local PPC, used to market products and/or services to local prospects. As such, geotargeting allows you to concentrate your efforts on the target demographics that will guarantee the best results. This technique has proved to be highly beneficial to local small businesses, especially retail shops, service providers, and restaurants.

Here are a few tips to bear in mind when using geotargeting.

Optimize for Google Search

According to Google, well over 70 percent of online activity is linked to local searches. In other words, whenever people search for something online, they look for something that’s close by. If you want prospects to find your business, you need them to know you’re there when they’re nearby. And one of the best ways to do this is by signing up for and optimizing your Google My Business profile.

Pick the Right Online Venue

There’s no shortage of online marketplaces to display your paid ads, which can complicate matters. To maximize conversion and minimize ad spend, consider selecting venues on the basis of factors such as average conversion rates, cost per click and traffic volume. The idea is to increase the chances of running a successful geotargeting campaign that will maximize your online visibility without exceeding your budget.

Choose Your Keywords Carefully

When it comes to geotargeting, you’re free to target virtually any place across the world. However, that doesn’t mean you should be lazy about keyword specificity. Use precise keywords to zero in on areas as well as the demographics within by using targeted keywords. Steer clear of highly competitive keywords and target location-specific keywords. This will help you to stay ahead of your competition and focus on people looking for your products or services at their location.

Use Geo-Fencing

Geo-fencing involves building a virtual fence around a certain area so that you can focus your efforts on the demographic within that boundary. Restaurants and coffee shops, for example, have mastered the art of geofencing. For instance, a coffee shop can create a virtual barrier, say within a 10-minute walk from its premises so that ads are delivered only within that radius. The strategy aims at increasing conversion rates and reducing bounce off rates.

An alternative strategy involves erecting a virtual fence around hotspots relevant to your industry and target people who meet your demographic criteria.

Custom Landing Pages

Marketing is all about making a connection with people. If you want people to buy from you, it’s essential to make them feel like you know them. And landing pages are an excellent opportunity to offer your customers relevant content when they most need it. Structure your landing pages so they demonstrate a relevant landing page, based on the user’s location. This may mean creating location-specific content, using visuals from the surrounding area and reflecting relevant themes.

Creating custom landing pages will not only draw the user to the page but also engage them on a personal level.

Bottom Line

Marketing your business effectively is no easy task, but geotargeting can make things much easier. Armed with a few tips and the information geotargeting provides, you’re better placed to run a more effective marketing campaign.

Rather than a one size fits all campaign, geo-targeting gives you the opportunity to market your products or services based on user locations. Ultimately, that helps to build a relationship with users and increase conversions.

The post How to Utilize Geotargeting in Digital Marketing: 5 Tips appeared first on Boost Local SEO.

Boost Local; an innovative digital marketing company offers effective SEO solutions to small and medium-sized companies, including Shopify optimization. The company offers a range of quality website design options at affordable prices, including the design of Shopify websites, all of which is provided by a highly skilled and experienced team.

Specializing in giving smaller to medium-sized businesses the corporate edge that many often lack, Boost local offers a range of unique and highly useful services. These include services that help businesses to establish their online presence, through techniques like SEO, Facebook marketing, and email marketing

This innovative company made its mark in the industry by employing unique strategies that yield fantastic results for their customers. Boost Local is committed to continually strengthening and evolving the relationships that they have with their clients, which is why they are always looking for new ways to branch out further into local communities. Boost Local promises their clients that they will work hand in hand with them, to help ensure that they succeed. To do this, Boost Local works to strengthen the core of each business it works with by managing their clients’ online marketing tasks effectively and efficiently.

What sets Boost Local apart from their competitors?

There are three things that set Boost Local apart from their competitors; these are the fact that positive results are guaranteed, the highly skilled team has years of experience behind them, and a diverse client base, meaning that they know how to effectively work with businesses of all shapes and sizes effectively. It’s these key factors that set the company aside from their competitors.

Boost Local promise their clients positive results, by helping them to build a strong online presence. They commit to getting a positive return on investment as soon as possible by utilizing a professional and hard working team and the use of advanced pieces of technology to ensure that clients receive the results that they want and need.

One of the main benefits that Boost Local is proud to offer their clients is years of combined experience, allowing them to use quality services that have been tested through time. The highly skilled Boost Local Team has years of marketing skills, experience, and knowledge, meaning that the services that they offer, both in their Las Vegas office and their new Westlake office, are second to none.

Armed with years of experience within the industry, Boost Local has a widely diverse client base that has given them the knowledge to support brands of all shapes and sizes, from tiny startups to larger corporations. Boost Local believe in focusing on the special needs of each company and treating each brand as an individual, which helps them to ensure that dynamic results are produced with each campaign and project.

What services to Boost Local provide?

Boost Local are committed to providing high-quality levels of service for each and every client that they take on, which is why they offer a wide range of different services. The two main services that Boost Local are pleased to be able to offer their clients are internet marketing and design services, as well as a selection of useful resources that give an insight into how the company works and what they can offer.

The internet marketing service that Boost Local offers focuses on helping companies to rank higher in search engines, improve the amount of traffic that they are getting, and boost the profits that they are making. The methods that are used for the purpose of improving a client’s search engine ranking include organic SEO, local SEO, video SEO, ecommerce SEO, and Adwords management.

Boost Local states:

“As an SEO company in Las Vegas, we can help you raise your ranking by targeting consumers in your target area and driving web traffic to your site. We will employ both on-page and off-page optimization methods and use only search engine approved white hat techniques. You will see measurable results such as ranking improvement and return of investments (ROI) in a matter of months. Our search optimization campaigns will accomplish what usually takes years.”

The design service that Boost Local offers focuses on providing the company’s clients with an amazing user experience by improving their company branding, website design, logo design, and email marketing. Each area of design is dealt with by a specialist team of highly skilled and experienced designers, ensuring that each project runs smoothly from start to finish. The fact that there is a specialist team assigned to each project that Boost Local takes on shows that the company really is dedicated to their clients and their needs.

The specialist team at Boost Local know that one of the most vital elements of effective online marketing is website design and development. That is why they are dedicated to ensuring that each and every website that they create is well-designed, professional, and properly SEO optimized, so that it can be used as a key online marketing tool by the client it has been created for.

Managing Partner Blake Cooley Says: “Online marketing begins and ends with effective uses of web design and web development. The main page of a website is the most important brand ambassador many organizations will ever employ.  Quality web design and web development are extremely important to the launch and upkeep of an organization’s website.”

The highly skilled team at Boost Local understand just how important branding is for any company. That is why the team work closely with each client to ensure that the design of their website, logo, and any other visual pieces adhere to the company’s values, style, and are appealing to their target market, as well as the clients that they already have. The Boost Local web design specialists work closely with the in-house web development team, to ensure that each and every website exceeds the client’s expectations and delivers on the quality promise that comes with each site.

How Boost Local Helps Their Clients:

Compared to their competitors, Boost Local are ahead of the curve when it comes to online marketing, because of the range of services that they offer their clients. As well as offering three main services: SEO, conversion optimization, and responsive website design, Boost Local also offers a range of other resources that have been created to help ensure that they always meet their clients and needs, exceeding their expectations.

Three of the resources that Boost Local offer their clients and have found to be incredibly popular with them are Google Analytics information, an SEO terminology guide, and a rank tracking tool. The fantastic thing about the rank tracking tool that Boost Local offers is that it provides clients with regular updates, reports that are tailored to each client’s’ specific requirements, and a short time frame for results. Boost Local understand that their clients want to be kept in the loop, which is why this feature is such a useful piece of kit.

When it comes to helping their clients, Boost Local always aim to go above and beyond, to ensure that from start to finish each project goes as smoothly as possible. Whether clients are working with the Las Vegas team or the Los Angeles team, Boost Local guarantees a service that goes above and beyond and is of the highest quality, because they value each and every client and project.

How do Boost Local earn their clients’ trust?

Unlike many other companies in the online marketing field, Boost Local does not believe in tying their customers into long contracts. They believe that they should earn their clients’ business each month, which is why they don’t tie them into contracts of a year, or even six months. Instead, they don’t use contracts that tie their customers in, instead believing that with good service their customers will return month after month.

Boost Local know that when it comes to website success, consistent results are all that matter, which is why they always strive to ensure that their clients receive the very best care and attention from the highly skilled team that’s on hand to help.

A common sales tactic that a lot of companies use is making grand promises and guarantees that cannot be backed up with results because they are too far fetched. For this reason, Boost Local always avoid making any promises or guarantees that they know they cannot meet or cannot guarantee to meet, to avoid customer disappointment. Customer satisfactions is of the utmost importance to the Boost Local team.

Because Boost Local understand that running a company is a big job and one that can often require help, the highly skilled team is always on hand to talk with their clients. So whatever the problem is, there is a trained professional on hand to help to resolve the issue, allowing the company to get back to work as soon as possible. Boost Local know that customer care is the key to a successful business, which is why they always put the needs of their customers first, ensuring that they always have all the help and support that they need.

An innovative company, Boost Local believe that the best way to earn their clients’ trust is to treat them well and ensure that they are on hand to deal with any problems, at any stage throughout a project.  

Helping your business to grow

Boost Local is passionate about helping businesses to grow, which is why they chose to launch a new office in the Los Angeles areas, to be able to help more businesses to reach their full potential. Part of what they offer is a location-based service that helps businesses to utilize their location and use it to help grow and strengthen their brand.

The team at Boost Local understands that for companies based in both Las Vegas and Los Angeles, tourism will play a major role in many ventures. With many customers and potential customers viewing websites while on the go on smartphones and tablets, it’s crucial that Shopify websites are responsive, so that they look just as smart and stylish on the small screen as they do on a computer screen. Therefore, Boost Local understands that mobile optimization is vital for many of their clients, and so, offer this as a feature of their website design.

Boost Local understands that a website isn’t just a marketing tool, it can also be used as an effective sales generator, which is why they always ensure that every design is smart, stylish and professional, and is fully optimized for using to make purchases on. To boost sales and page views, Boost Local also ensures that each website is fully SEO optimized, so that each site ranks well in search engines, improving the company’s visitor numbers and sales.

For Shopify sites, Boost Local understand that incorporating the very best ecommerce software is vital, as the last thing a business wants is for their shop not to run properly or to crash when being used. Both Los Angeles and Las Vegas are locations that see a lot of tourists from all over the world, which is why Boost Local recommends that their clients have translator software added to their sites, to make them more accessible for visitors from other countries who don’t necessarily speak English.

The highly skilled team at Boost Local understands that no matter how incredible a website looks, if it isn’t easy to find in search engines, then it’s basically useless. 90% of people will click the link that appears at the top of the search engine, which is why Boost Local knows the importance of creating a website that is properly optimized and ranks highly in search engines like Google, Bing, and Yahoo

The post Work With A Shopify Advertising Expert Based In Los Angeles & Las Vegas appeared first on Boost Local SEO.

They’ll Have the Right Experience

It’s essential that the company you choose to work with has the right level of experience. If they don’t have that, it will be much harder for you to believe them. When they own their own websites, it’s a sign that you are able to put faith in them and get more from them. You can be sure that they are serious about their work and know how to carry it out in the right way.

Experienced people can avoid common pitfalls and mistakes that often get made. This has to be a good thing for your business when you’re using the services of a marketing company. You want to be behind the company and the actions that they’re taking in order to help your business improve its approach to ecommerce.

It’s Easier to Trust Them

Being able to trust the people you hire is important. Trust is an important factor in any business relationship. And when you can see that they’re serious about what they do and what they want to achieve, you will be more trusting of the company. Seeing is believing, and having them run their own websites is an important part of that. It helps to cement trust and get the relationship off on the right foot.

Of course, you also need to delve further and do some more research before you give them your full trust. It’s worth having in-depth discussions with the company about the possibility of working together. That way, you can get a better idea of what they’re all about and what they can do for you.

You Can See What You’re Getting

When marketing companies own their own websites, you can see what you’re getting. It’s important to have a look at the kind of marketing performance you’re going to get from the company before you go any further. That way, you can ensure that you don’t have any false hopes regarding the service that you will receive when working with the company.

Always ask to see more case studies and examples of their work if you’re not sure about hiring them. This always helps, and they won’t mind you asking to see this information. When you see what kind of work can be done to improve your ecommerce results, it could make your final decision a lot easier as well, so don’t hold back and don’t hesitate.

You Will Learn How They Measure Success

Knowing how a company measures its success is important when you are deciding which marketing company to work alongside. It’s vital that your vision of success is similar to theirs. If those two visions don’t properly align, it will be a problem once you start working together and aiming to get results. So, giving this your attention ahead of time is definitely a good idea.

Ultimately, you want to make your ecommerce operation more successful. This is what hiring a marketing company to work with is all about. But you can only find success if you know what success looks like and what the company thinks it looks like. They’ll use the same methods on their website as they will use on yours, and that’s important.

All in All, the Outcomes Will be Better

If you choose to use a marketing company to help you with your approach to ecommerce, the outcomes will simply be better. This is what you want, so it makes sense to keep this in mind when you are selecting which company is the best one for you. It really is as simple as that. If you want to do better, make more sales online and drive more traffic towards your website, don’t forget this.

Now that you know all that you need to about choosing the right marketing company for your business, you can start turning your knowledge into actions. The benefits your business will see after making the right decision will ensure all that hard work and consideration pays off for you.

Boost Local owns and operates ecommerce websites, that we built from scratch, that do more than 1,5000,000 annually.

The post Why You Need to Work With A Marketing Company for ecommerce That Owns Their Own Websites appeared first on Boost Local SEO.

1. Google Premier Partners Understand the Latest Changes

Google AdWords changes a lot. There are updates released regular, and that’s not something that is going to change anytime soon. If you want to get the most out of AdWords, you need to make sure that you understand the latest changes that have been made to the service and how it now operates. Without that up to date knowledge, you won’t be able to use it in the correct and proper way

Only the experts, such as companies certified as Google Premier partners, have that kind of vital knowledge. Don’t forget about that. If you choose a company that is not certified by Google, you might not be getting the same level of knowledge and understanding. Is that something that you can really afford to sacrifice? For most companies, the answer is no.

2. It’s Easier to Trust the Experts

You need to be able to put your trust in the people that you work with when running your company’s online marketing campaign. It’s so much easier to trust companies that have been certified by Google. It’s tangible proof that they know what they’re doing. You can then be fully confident that you will get the best outcomes for your business when you start working with this company.

It’s not so easy to trust a company when you have no evidence that they really know what they’re doing. If they are not certified by Google as Premier partners, you can start to wonder why that’s the case. Those kinds of suspicions and doubts can be very damaging when you are trying to work alongside a particular company. Don’t let those doubts get in your way and choose a certified partner instead.

3. Their Help Will Mean You Get More for Your Money

These days, businesses have to spend big on marketing and advertising. When you spend a huge chunk of your budget on these things, it’s only sensible to want to get the most for your money. If you use the services of a Google Premier partner, you can be sure that you will get the more for the money you spend.
They know the tricks and tips that will help your business out and allow it to scale new heights. This really does matter, so make sure that you use the services of one of these companies if you want your money to stretch further. You will then be able to spend less and achieve more, and what business doesn’t want to do that? It makes a lot of sense.

The post 3 Reasons You Need A Google Premier Partner Running Your Online Marketing appeared first on Boost Local SEO.

As a business owner, you are aware that organic search engine traffic is crucial if your Shopify site is going to thrive. The problem is that you don’t know where to start when it comes to website optimization and what practices you need to employ for your traffic and business to grow. Don’t worry; you aren’t the only business owner who feels that they lack knowledge.

At Boost Local, we have built and optimized dozens of Shopify websites for our clients, as well as our own specialist sites, one of which produces 150k plus views per month using SEO, Google Adwords, and social media. So when it comes to Shopify website optimization, we know what we are doing.

Why is SEO important?

SEO – or search engine optimization as it’s also known, is used to affect a search engine’s ranking results in an organic and natural way. This type of optimization is called ‘natural’ and ‘organic because it’s unpaid for.

When a potential customer searches a keyword or keyphrase that links to your products or services, what you want is for your Shopify site to be the first one listed in the search engine. It’s all about being at the top of the list, because the further up a search engine’s results your site is, the more likely it will be clicked on. Bare in mind that very few people look further than the first page of a search engine for results.

Although paid advertising can offer quicker results, the cost begins to rise instantly. Whereas with SEO, it’s a much more affordable marketing method. It can take time to see results from SEO, but it’s a marketing method that has been proven successful time and time again.

How can a Shopify store be optimized for improved success rates?

The good news is that whatever Shopify website you have, the design will contain some pretty powerful SEO tools, which means that your store is most probably already on the right tracks. That being said, there are ways that you can give your website’s organic search range a boost, to help increase your success even more.

Editing the title tags is one way to boost your Shopify store’s success. The title tag for the entire store can be edited, as can the tags used for each individual product, collection, or page on your store. This is something that we can help you with, to ensure that you get any editing spot on.

Another great way to boost website traffic is to edit the meta descriptions. Shopify websites automatically take text from pages on your website to use for the meta descriptions. However, these descriptions can be edited and customized to make meeting marketing goals simpler and more likely. The meta descriptions can be changed for every page on the site, from the homepage to the blog section. This is something else that we at Boost Local can help with.

An important aspect of a Shopify website that you don’t want to get wrong is the page headers. It’s crucial that the keywords that have been selected for the business are incorporated into the headers for each area of the website. For example, say you stock customized jackets, for a black customized bomber-style jacket, you will want to put the header as something like ‘Taylor’s Customized Jacket – Black’. This means that if people search ‘customized jacket’, ‘jacket’, ‘black jacket’, etc., your site will be more likely to show up.

The right content is crucial when it comes to how successful your website is because it’s well-written content that can make or break a site. The content used in your descriptions, product tags, blog section, and in other areas of your website will impact your site’s search engine rank. The content needs to be optimized with keywords and phrases to ensure that your site ranks properly in search engines.

When it comes to Shopify website optimization, we have only scratched the surface. There’s a lot more to it than that. The information above gives you a basic insight into what is needed to ensure that your Shopify website is ranked highly in search engines, but there is a lot more to it than just that, which is why we are always on hand to help.

The post Shopify Website Optimization appeared first on Boost Local SEO.

The new tool is call Boost Words , and in the future a self serve option will be available to other agencies as well as individuals who manage their own Google Adwords campaigns. We have worked hard to also build in an amazingly easy to understand reporting tool that will allow you to easily and quickly generate nice looking reports of high level data to show clients or gain a quick snap shot of your campaign progress. White label options will come soon as well for the reporting tool.

The level of automation comes from our proprietary algorithm that we have been using internally for years to help our adwords campaign managers  save time while helping campaigns reach their full potentials. Boost Local is excited to soon offer this software as a service.

Boost Words is best used with Adwords campaigns (search and shopping) that have monthly budgets above $3,000 and of course have been tracking conversions for at least 3 previous months. Our algorithim takes dozens of factors into consideration such as highest converting keywords, conversions by location, time of day and more.

Please direct any inquiries to [email protected]

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